# #0068fa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0068fa`
- RGB: rgb(0, 104, 250)
- HSL: hsl(215, 100%, 49%)
- OKLCH: oklch(0.563 0.232 260.2)
- Relative luminance: 0.168
- Nearest named color: Blue Ribbon (#0066ff, Δ 0.874) — https://brandsweets.com/colors/blue-ribbon
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0068fa

## Tints & shades

- Tints (toward white): #1476ff, #2e85ff, #4794ff, #61a3ff, #7ab2ff, #8fbeff, #a8ccff, #c2dbff, #dbeaff, #f5f9ff
- Shades (toward black): #0060e6, #0055cc, #004cb8, #00429e, #00398a, #002f70, #00265c, #001c42, #00132e, #000814

## Harmonies

- Complementary: #fa9200
- Analogous: #00e5fa, #1500fa
- Triadic: #fa0068, #68fa00
- Split-complementary: #fa1500, #e5fa00
- Tetradic: #fa00e5, #fa9200, #00fa15

## Colors that go with #0068fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0068fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0068fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #0068fa in 9 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including MongoDB's brand system and Dropbox's brand system put Blue beside #0068fa, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #0068fa: 13 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0068fa: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #0068fa: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0068fa: 7 real palettes, including OnePlus's brand system and ASUS's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), ASUS (https://brandsweets.com/colors/brands/asus-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0051c2 (7.1:1)
- On black (#000000): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #006aff (4.51:1); AA: background → #fafafa (4.61:1); AAA: text → #4d97ff (7.19:1)

## Brands using this color

- **WWE** — accent #0166ff (Δ 0.872) — https://brandsweets.com/colors/brands/wwe-com
- **Square** — primary #006aff (Δ 0.891) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 0.891) — https://brandsweets.com/colors/brands/squareup-com
- **Yahoo** — accent #0f69ff (Δ 0.904) — https://brandsweets.com/colors/brands/yahoo-com
- **MongoDB** — secondary #006cfa (Δ 0.94) — https://brandsweets.com/colors/brands/mongodb-com
- **Behance** — primary #1769ff (Δ 1.053) — https://brandsweets.com/colors/brands/behance-net
- **IBM** — secondary #0f62fe (Δ 1.43) — https://brandsweets.com/colors/brands/ibm-com
- **Webflow** — primary #146cf4 (Δ 1.457) — https://brandsweets.com/colors/brands/webflow-com
- **IBM** — accent #0062fe (Δ 1.475) — https://brandsweets.com/colors/brands/ibm-com
- **Elastic** — accent #0d6efd (Δ 1.582) — https://brandsweets.com/colors/brands/elastic-co
- **Wayfair** — secondary #1364f1 (Δ 1.614) — https://brandsweets.com/colors/brands/wayfair-com
- **Ubisoft** — accent #006ef5 (Δ 1.617) — https://brandsweets.com/colors/brands/ubisoft-com
- **Dropbox** — secondary #0061fe (Δ 1.679) — https://brandsweets.com/colors/brands/dropbox-com
- **Dropbox** — primary #0061ff (Δ 1.732) — https://brandsweets.com/colors/brands/dropbox-com
- **GEICO** — secondary #026df1 (Δ 1.821) — https://brandsweets.com/colors/brands/geico-com
- **Nivea** — secondary #0f60ff (Δ 1.875) — https://brandsweets.com/colors/brands/nivea-com
- **Cisco** — secondary #0a60ff (Δ 1.889) — https://brandsweets.com/colors/brands/cisco-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0068fa-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0068fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.