# #00612c

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00612c`
- RGB: rgb(0, 97, 44)
- HSL: hsl(147, 100%, 19%)
- OKLCH: oklch(0.431 0.116 151)
- Relative luminance: 0.0873
- Nearest named color: Ficus Elastica (#006131, Δ 0.652) — https://brandsweets.com/colors/ficus-elastica
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/00612c

## Tints & shades

- Tints (toward white): #008a3e, #00b350, #00db63, #05ff76, #2eff8c, #52ffa0, #7affb6, #a3ffcd, #ccffe3, #f5fff9
- Shades (toward black): #005c29, #005225, #004d22, #00421e, #003d1c, #003317, #002e15, #002410, #001f0e, #001409

## Harmonies

- Complementary: #610035
- Analogous: #056100, #00615c
- Triadic: #2c0061, #612c00
- Split-complementary: #5c0061, #610005
- Tetradic: #000561, #610035, #615c00

## Colors that go with #00612c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #00612c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00612c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #00612c in 12 real palettes, including Pine & Birch and 7-Eleven's brand system, as that palette's text colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony, pool: split] — Blue Violet is a split-complement of #00612c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Blue** #0000ff [pool] — 3 real palettes, including Rolex's brand system and Warp's brand system put Blue beside #00612c, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #00612c in 3 real palettes, including MAC Cosmetics's brand system and Gemstone, as the supporting colour. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #00612c in 3 real palettes, including CircleCI's brand system and Neon's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #00612c in 3 real palettes, including Clerk's brand system and Neon's brand system, as the supporting colour. Seen in: Clerk (https://brandsweets.com/colors/brands/clerk-com), Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #008a3e (4.7:1); AA: background → #c7c7c7 (4.52:1); AAA: text → #00ad4e (7.09:1); AAA: background → #f5f5f5 (7.01:1)

## Brands using this color

- **Rolex** — primary #006039 (Δ 1.902) — https://brandsweets.com/colors/brands/rolex-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00612c-a2beb2-d059d4-1f2d2c-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00612c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.