# #005ed1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#005ed1`
- RGB: rgb(0, 94, 209)
- HSL: hsl(213, 100%, 41%)
- OKLCH: oklch(0.509 0.193 258.5)
- Relative luminance: 0.1261
- Nearest named color: Denim (#1560bd, Δ 3.241) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/005ed1

## Tints & shades

- Tints (toward white): #006cf0, #0a78ff, #2989ff, #479aff, #66abff, #80b9ff, #9ecaff, #bddbff, #d6e9ff, #f5f9ff
- Shades (toward black): #0055bd, #004ead, #004599, #003c85, #003575, #002c61, #00224d, #001938, #001229, #000914

## Harmonies

- Complementary: #d17300
- Analogous: #00c7d1, #0a00d1
- Triadic: #d1005e, #5ed100
- Split-complementary: #d10a00, #c7d100
- Tetradic: #d100c7, #d17300, #00d10a

## Colors that go with #005ed1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #005ed1: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #005ed1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #005ed1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #005ed1 in 8 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #005ed1, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #005ed1: 8 real palettes, including Gopro's brand system and NBA's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #005ed1: 8 real palettes, including Venmo's brand system and Elastic's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #005ed1: 8 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0053b8 (7.17:1)
- On black (#000000): 3.52:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #006ef5 (4.55:1); AA: background → #e0e0e0 (4.52:1); AAA: text → #4297ff (7.1:1)

## Brands using this color

- **Strava** — accent #0060d0 (Δ 0.535) — https://brandsweets.com/colors/brands/strava-com
- **YouTube** — accent #065fd4 (Δ 0.575) — https://brandsweets.com/colors/brands/youtube-com
- **Nissan** — accent #005fcc (Δ 0.83) — https://brandsweets.com/colors/brands/nissanusa-com
- **Box** — primary #0061d5 (Δ 0.964) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 0.964) — https://brandsweets.com/colors/brands/box-com
- **Philips** — secondary #0b5ed7 (Δ 0.996) — https://brandsweets.com/colors/brands/philips-com
- **ElevenLabs** — accent #0a59d2 (Δ 1.208) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Square** — secondary #005ad9 (Δ 1.592) — https://brandsweets.com/colors/brands/squareup-com
- **Postman** — accent #0265d2 (Δ 1.803) — https://brandsweets.com/colors/brands/postman-com
- **Coursera** — accent #0056d2 (Δ 1.976) — https://brandsweets.com/colors/brands/coursera-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/005ed1-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#005ed1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.