# #005bbd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#005bbd`
- RGB: rgb(0, 91, 189)
- HSL: hsl(211, 100%, 37%)
- OKLCH: oklch(0.486 0.171 256.7)
- Relative luminance: 0.1116
- Nearest named color: Denim (#1560bd, Δ 1.623) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/005bbd

## Tints & shades

- Tints (toward white): #006adb, #0079fa, #1a88ff, #3898ff, #5cabff, #7abaff, #99caff, #b8daff, #d6eaff, #f5faff
- Shades (toward black): #0054ad, #004a99, #00438a, #003b7a, #00346b, #002a57, #002347, #001b38, #001124, #000a14

## Harmonies

- Complementary: #bd6100
- Analogous: #00babd, #0300bd
- Triadic: #bd005b, #5bbd00
- Split-complementary: #bd0300, #babd00
- Tetradic: #bd00ba, #bd6100, #00bd03

## Colors that go with #005bbd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #005bbd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #005bbd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #005bbd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #005bbd in 7 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #005bbd, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #005bbd: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #005bbd: 5 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #005bbd: 6 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0056b3 (7.04:1)
- On black (#000000): 3.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0071eb (4.56:1); AA: background → #d9d9d9 (4.6:1); AAA: text → #3898ff (7.1:1)

## Brands using this color

- **Chase** — primary #045cbb (Δ 0.451) — https://brandsweets.com/colors/brands/chase-com
- **Gopro** — primary #0059c2 (Δ 0.971) — https://brandsweets.com/colors/brands/gopro-com
- **Hasbro** — secondary #005eb8 (Δ 1.175) — https://brandsweets.com/colors/brands/hasbro-com
- **Target : Expect More. Pay Less.** — accent #005fb8 (Δ 1.389) — https://brandsweets.com/colors/brands/target-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/005bbd-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#005bbd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.