# #002d60

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#002d60`
- RGB: rgb(0, 45, 96)
- HSL: hsl(212, 100%, 19%)
- OKLCH: oklch(0.303 0.102 255.6)
- Relative luminance: 0.0272
- Nearest named color: Marine (#042e60, Δ 0.456) — https://brandsweets.com/colors/marine
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/002d60

## Tints & shades

- Tints (toward white): #00408a, #0053b3, #0066db, #057aff, #2e8fff, #52a3ff, #7ab8ff, #a3ceff, #cce4ff, #f5faff
- Shades (toward black): #002b5c, #002652, #00244d, #001f42, #001d3d, #001833, #00152e, #001124, #000e1f, #000a14

## Harmonies

- Complementary: #613400
- Analogous: #005e61, #030061
- Triadic: #61002d, #2d6100
- Split-complementary: #610300, #5e6100
- Tetradic: #61005e, #613400, #006103

## Colors that go with #002d60

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #002d60: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #002d60 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: analogous] — Teal is #002d60's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #002d60 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #002d60 in 5 real palettes, including Beach Hut and Southwest Airlines's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Alaska Airlines's brand system and Monzo's brand system put Blue beside #002d60, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #002d60: 8 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #002d60: 7 real palettes, including Blue Mono and Purina Pro Plan's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0070f0 (4.58:1); AA: background → #969696 (4.6:1); AAA: text → #3d98ff (7.13:1); AAA: background → #bababa (7.01:1)

## Brands using this color

- **Hyundai** — primary #002c5f (Δ 0.341) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Hyundai** — accent #002c5e (Δ 0.452) — https://brandsweets.com/colors/brands/hyundaiusa-com
- **Panasonic** — secondary #0f315f (Δ 1.776) — https://brandsweets.com/colors/brands/panasonic-com
- **CeraVe** — accent #003057 (Δ 1.972) — https://brandsweets.com/colors/brands/cerave-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/002d60-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#002d60" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.