# #002c38

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#002c38`
- RGB: rgb(0, 44, 56)
- HSL: hsl(193, 100%, 11%)
- OKLCH: oklch(0.272 0.05 221.4)
- Relative luminance: 0.0209
- Nearest named color: Black Box (#0f282f, Δ 2.001) — https://brandsweets.com/colors/black-box
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/002c38

## Tints & shades

- Tints (toward white): #005066, #00708f, #0094bd, #00b8eb, #1acdff, #42d6ff, #70e0ff, #9eeaff, #c7f3ff, #f5fdff
- Shades (toward black): #002833, #002833, #00242e, #002029, #002029, #001c24, #00181f, #001419, #001419, #001014

## Harmonies

- Complementary: #380c00
- Analogous: #003828, #001038
- Triadic: #38002c, #2c3800
- Split-complementary: #380010, #382800
- Tetradic: #280038, #380c00, #103800

## Colors that go with #002c38

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #002c38: softer than #000 and cool enough to feel like part of the same palette. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #002c38: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #002c38's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), Open House (https://brandsweets.com/palettes/clean#open-house), KLM (https://brandsweets.com/colors/brands/klm-com). — https://brandsweets.com/colors/denim
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #002c38 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Gallery (https://brandsweets.com/palettes/editorial#gallery), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #002c38: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #002c38's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #002c38 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #002c38, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.82:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0080a3 (4.62:1); AA: background → #8f8f8f (4.58:1); AAA: text → #00a4d1 (7.23:1); AAA: background → #b3b3b3 (7.07:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/002c38-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#002c38" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.