# #002b42

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#002b42`
- RGB: rgb(0, 43, 66)
- HSL: hsl(201, 100%, 13%)
- OKLCH: oklch(0.275 0.061 238.5)
- Relative luminance: 0.0212
- Nearest named color: Midnight Ocean (#0f2d4d, Δ 2.525) — https://brandsweets.com/colors/midnight-ocean
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/002b42

## Tints & shades

- Tints (toward white): #004970, #006399, #0081c7, #009cf0, #1fb0ff, #47bfff, #75cfff, #9eddff, #ccedff, #f5fbff
- Shades (toward black): #00283d, #002438, #002133, #001e2e, #001e2e, #001b29, #001724, #00141f, #001119, #000d14

## Harmonies

- Complementary: #421700
- Analogous: #004238, #000a42
- Triadic: #42002b, #2b4200
- Split-complementary: #42000a, #423800
- Tetradic: #380042, #421700, #0a4200

## Colors that go with #002b42

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #002b42: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #002b42: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Svelte (https://brandsweets.com/colors/brands/svelte-dev). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #002b42's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: GEICO (https://brandsweets.com/colors/brands/geico-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #002b42 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #002b42's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), N26 (https://brandsweets.com/colors/brands/n26-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #002b42 in 17 real palettes, including Beach Hut and Southwest Airlines's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #002b42, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #002b42 in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.74:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #007bbd (4.57:1); AA: background → #8f8f8f (4.56:1); AAA: text → #009cf0 (7.01:1); AAA: background → #b3b3b3 (7.03:1)

## Brands using this color

- **KLM** — primary #002746 (Δ 1.699) — https://brandsweets.com/colors/brands/klm-com
- **Skechers** — primary #062849 (Δ 1.865) — https://brandsweets.com/colors/brands/skechers-com
- **Plaid** — secondary #02294b (Δ 1.954) — https://brandsweets.com/colors/brands/plaid-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/002b42-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#002b42" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.