# #002aff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#002aff`
- RGB: rgb(0, 42, 255)
- HSL: hsl(230, 100%, 50%)
- OKLCH: oklch(0.475 0.297 264.2)
- Relative luminance: 0.0888
- Nearest named color: C64 Blue (#003aff, Δ 2.135) — https://brandsweets.com/colors/c64-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/002aff

## Tints & shades

- Tints (toward white): #1a40ff, #3355ff, #4766ff, #617bff, #7a90ff, #94a6ff, #adbbff, #c2ccff, #dbe1ff, #f5f7ff
- Shades (toward black): #0026e6, #0023d1, #001fb8, #001ba3, #00178a, #001370, #000f5c, #000b42, #00082e, #000314

## Harmonies

- Complementary: #ffd500
- Analogous: #00aaff, #5500ff
- Triadic: #ff002b, #2bff00
- Split-complementary: #ff5500, #aaff00
- Tetradic: #ff00aa, #ffd500, #00ff55

## Colors that go with #002aff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #002aff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #002aff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #002aff: 10 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #002aff: 4 real palettes, including Qualcomm's brand system and Canva's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #002aff: 6 real palettes, including Pixar's brand system and Activision's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #002aff: 6 real palettes, including Unity's brand system and Cargo's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #002aff: 4 real palettes, including 3M's brand system and Bose's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Bose (https://brandsweets.com/colors/brands/bose-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #002aff in 5 real palettes, including Unity's brand system and Spotify's brand system, as the accent. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.57:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4766ff (4.61:1); AA: background → #c9c9c9 (4.57:1); AAA: text → #7a90ff (7.26:1); AAA: background → #f7f7f7 (7.06:1)

## Brands using this color

- **native Cybersecurity** — accent #0024ff (Δ 0.646) — https://brandsweets.com/colors/brands/crowdstrike-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/002aff-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#002aff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.