# #00242e

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00242e`
- RGB: rgb(0, 36, 46)
- HSL: hsl(193, 100%, 9%)
- OKLCH: oklch(0.241 0.044 220.6)
- Relative luminance: 0.0146
- Nearest named color: Midnight Dreams (#002233, Δ 1.379) — https://brandsweets.com/colors/midnight-dreams
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/00242e

## Tints & shades

- Tints (toward white): #00485c, #006c8a, #0090b8, #00b4e6, #14ccff, #3dd5ff, #6bdfff, #99e9ff, #c7f3ff, #f5fdff
- Shades (toward black): #00242e, #002029, #002029, #001c24, #001c24, #00181f, #00181f, #001419, #001419, #001014

## Harmonies

- Complementary: #2e0a00
- Analogous: #002e21, #000d2e
- Triadic: #2e0024, #242e00
- Split-complementary: #2e000d, #2e2100
- Tetradic: #21002e, #2e0a00, #0d2e00

## Colors that go with #00242e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00242e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #00242e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Formula 1 (https://brandsweets.com/colors/brands/formula1-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Chase (https://brandsweets.com/colors/brands/chase-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: analogous] — Denim is #00242e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Box (https://brandsweets.com/colors/brands/box-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), AT&T (https://brandsweets.com/colors/brands/att-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #00242e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gallery (https://brandsweets.com/palettes/editorial#gallery), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #00242e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #00242e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #00242e in 18 real palettes, including Wikipedia's brand system and Beach Hut, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Monzo's brand system and Bumble's brand system put Blue beside #00242e, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0080a3 (4.62:1); AA: background → #878787 (4.53:1); AAA: text → #00a4d1 (7.23:1); AAA: background → #ababab (7.08:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00242e-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00242e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.