# #001908

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#001908`
- RGB: rgb(0, 25, 8)
- HSL: hsl(139, 100%, 5%)
- OKLCH: oklch(0.187 0.048 152.7)
- Relative luminance: 0.0071
- Nearest named color: Jedi Night (#041108, Δ 3.291) — https://brandsweets.com/colors/jedi-night
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/001908

## Tints & shades

- Tints (toward white): #004717, #007a27, #00a835, #00d644, #0aff58, #38ff77, #66ff96, #94ffb6, #c7ffd9, #f5fff8
- Shades (toward black): #001908, #001908, #001908, #001908, #001908, #001406, #001406, #001406, #001406, #001406

## Harmonies

- Complementary: #190011
- Analogous: #051900, #001915
- Triadic: #080019, #190800
- Split-complementary: #150019, #190005
- Tetradic: #000519, #190011, #191500

## Colors that go with #001908

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: split] — Blue Violet is a split-complement of #001908: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Neobank (https://brandsweets.com/palettes/vivid#neobank). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #001908: softer than #000 and cool enough to feel like part of the same palette. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #001908 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), NHL (https://brandsweets.com/colors/brands/nhl-com), 1password (https://brandsweets.com/colors/brands/1password-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #001908 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony, pool: analogous] — Teal is #001908's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Perplexity (https://brandsweets.com/colors/brands/perplexity), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #001908 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com), Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Amber** #ffbf00 [pool] — Amber is paired with #001908 in 18 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside #001908, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.38:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #008a2c (4.67:1); AA: background → #808080 (4.65:1); AAA: text → #00ad37 (7.03:1); AAA: background → #a1a1a1 (7.11:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/001908-a2beae-c059d4-1f2d2a-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#001908" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.