# #001724

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#001724`
- RGB: rgb(0, 23, 36)
- HSL: hsl(202, 100%, 7%)
- OKLCH: oklch(0.193 0.041 234.8)
- Relative luminance: 0.0074
- Nearest named color: Midnight Edition (#0c121b, Δ 2.633) — https://brandsweets.com/colors/midnight-edition
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/001724

## Tints & shades

- Tints (toward white): #003452, #005180, #006ead, #008bdb, #0fa7ff, #3db8ff, #6bc9ff, #99daff, #c7eaff, #f5fbff
- Shades (toward black): #001724, #00131f, #00131f, #00131f, #00131f, #001019, #001019, #001019, #000d14, #000d14

## Harmonies

- Complementary: #240d00
- Analogous: #00241f, #000524
- Triadic: #240017, #172400
- Split-complementary: #240005, #241f00
- Tetradic: #1f0024, #240d00, #052400

## Colors that go with #001724

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #001724: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Asana (https://brandsweets.com/colors/brands/asana-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #001724: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #001724's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Cisco (https://brandsweets.com/colors/brands/cisco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #001724 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #001724's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Perplexity (https://brandsweets.com/colors/brands/perplexity), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #001724 in 18 real palettes, including Blueprint and Southwest Airlines's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including MongoDB's brand system and Monzo's brand system put Blue beside #001724, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Kia (https://brandsweets.com/colors/brands/kia-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #001724 in 10 real palettes, including Prepare your taste buds...'s brand system and Klarna US's brand system, as the accent. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #007bc2 (4.61:1); AA: background → #808080 (4.63:1); AAA: text → #009bf5 (7.01:1); AAA: background → #a1a1a1 (7.08:1)

## Brands using this color

- **MongoDB** — text #061621 (Δ 0.992) — https://brandsweets.com/colors/brands/mongodb-com
- **Monzo** — text #091723 (Δ 1.313) — https://brandsweets.com/colors/brands/monzo-com
- **Kia** — primary #05141f (Δ 1.391) — https://brandsweets.com/colors/brands/kia-com
- **Kia** — text #05141f (Δ 1.391) — https://brandsweets.com/colors/brands/kia-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/001724-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#001724" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.