# #00171e

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#00171e`
- RGB: rgb(0, 23, 30)
- HSL: hsl(194, 100%, 6%)
- OKLCH: oklch(0.189 0.034 219.4)
- Relative luminance: 0.0071
- Nearest named color: Black Stallion (#0e191c, Δ 2.313) — https://brandsweets.com/colors/black-stallion
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/00171e

## Tints & shades

- Tints (toward white): #003b4d, #005e7a, #0085ad, #00a8db, #0ac6ff, #38d1ff, #66dbff, #99e7ff, #c7f2ff, #f5fdff
- Shades (toward black): #00171f, #00171f, #001419, #001419, #001419, #001419, #001419, #001014, #001014, #001014

## Harmonies

- Complementary: #1f0700
- Analogous: #001f16, #00081f
- Triadic: #1f0017, #171f00
- Split-complementary: #1f0008, #1f1600
- Tetradic: #16001f, #1f0700, #081f00

## Colors that go with #00171e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #00171e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #00171e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #00171e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #00171e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #00171e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #00171e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Perplexity (https://brandsweets.com/colors/brands/perplexity), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Clinic (https://brandsweets.com/palettes/clean#clinic), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #00171e in 18 real palettes, including Lemon Squeezy's brand system and Blueprint, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including MongoDB's brand system and Kia's brand system put Blue beside #00171e, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Kia (https://brandsweets.com/colors/brands/kia-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.4:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0081a8 (4.71:1); AA: background → #808080 (4.66:1); AAA: text → #00a4d6 (7.28:1); AAA: background → #a1a1a1 (7.12:1)

## Brands using this color

- **MongoDB** — text #061621 (Δ 1.258) — https://brandsweets.com/colors/brands/mongodb-com
- **Kia** — primary #05141f (Δ 1.388) — https://brandsweets.com/colors/brands/kia-com
- **Kia** — text #05141f (Δ 1.388) — https://brandsweets.com/colors/brands/kia-com
- **Monzo** — text #091723 (Δ 1.807) — https://brandsweets.com/colors/brands/monzo-com
- **Perplexity** — text #091717 (Δ 1.839) — https://brandsweets.com/colors/brands/perplexity

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/00171e-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#00171e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.