# #001408

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#001408`
- RGB: rgb(0, 20, 8)
- HSL: hsl(144, 100%, 4%)
- OKLCH: oklch(0.168 0.04 157.4)
- Relative luminance: 0.0052
- Nearest named color: Jedi Night (#041108, Δ 1.381) — https://brandsweets.com/colors/jedi-night
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/001408

## Tints & shades

- Tints (toward white): #00421b, #00752f, #00a341, #00d656, #05ff69, #33ff85, #66ffa3, #94ffbf, #c7ffdd, #f5fff9
- Shades (toward black): #001408, #001408, #001408, #001408, #001408, #001408, #001408, #001408, #001408, #001408

## Harmonies

- Complementary: #14000c
- Analogous: #021400, #001412
- Triadic: #080014, #140800
- Split-complementary: #120014, #140002
- Tetradic: #000214, #14000c, #141200

## Colors that go with #001408

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: split] — Blue Violet is a split-complement of #001408: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Neobank (https://brandsweets.com/palettes/vivid#neobank), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #001408: softer than #000 and cool enough to feel like part of the same palette. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Asana (https://brandsweets.com/colors/brands/asana-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #001408: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), Budweiser (https://brandsweets.com/colors/brands/budweiser-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #001408 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), 1password (https://brandsweets.com/colors/brands/1password-com), Behance (https://brandsweets.com/colors/brands/behance-net), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #001408 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Teal** #008080 [harmony, pool: analogous] — Teal is #001408's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Perplexity (https://brandsweets.com/colors/brands/perplexity), Redfin (https://brandsweets.com/colors/brands/redfin-com), N26 (https://brandsweets.com/colors/brands/n26-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #001408 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com), Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Amber** #ffbf00 [pool] — Amber is paired with #001408 in 17 real palettes, including Ahrefs's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #008a37 (4.69:1); AA: background → #7d7d7d (4.62:1); AAA: text → #00ad45 (7.06:1); AAA: background → #9e9e9e (7.1:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/001408-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#001408" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.