# #001319

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#001319`
- RGB: rgb(0, 19, 25)
- HSL: hsl(194, 100%, 5%)
- OKLCH: oklch(0.172 0.031 218.5)
- Relative luminance: 0.0054
- Nearest named color: Midnight Edition (#0c121b, Δ 2.174) — https://brandsweets.com/colors/midnight-edition
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/001319

## Tints & shades

- Tints (toward white): #003747, #005e7a, #0081a8, #00a4d6, #0ac6ff, #38d1ff, #66dbff, #94e6ff, #c7f2ff, #f5fdff
- Shades (toward black): #001419, #001419, #001419, #001419, #001419, #001014, #001014, #001014, #001014, #001014

## Harmonies

- Complementary: #190600
- Analogous: #001913, #000719
- Triadic: #190014, #141900
- Split-complementary: #190007, #191300
- Tetradic: #130019, #190600, #071900

## Colors that go with #001319

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #001319: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #001319: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), Budweiser (https://brandsweets.com/colors/brands/budweiser-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #001319 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #001319: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #001319's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #001319's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Perplexity (https://brandsweets.com/colors/brands/perplexity), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #001319 in 18 real palettes, including Lemon Squeezy's brand system and Ahrefs's brand system, as the lead colour. Seen in: Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 21 real palettes, including Kia's brand system and MongoDB's brand system put Blue beside #001319, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.97:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0081a8 (4.71:1); AA: background → #7d7d7d (4.61:1); AAA: text → #00a4d6 (7.28:1); AAA: background → #9e9e9e (7.08:1)

## Brands using this color

- **Kia** — primary #05141f (Δ 1.675) — https://brandsweets.com/colors/brands/kia-com
- **Kia** — text #05141f (Δ 1.675) — https://brandsweets.com/colors/brands/kia-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/001319-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#001319" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.