# #001124

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#001124`
- RGB: rgb(0, 17, 36)
- HSL: hsl(212, 100%, 7%)
- OKLCH: oklch(0.174 0.048 248.9)
- Relative luminance: 0.0053
- Nearest named color: Midnight Edition (#0c121b, Δ 2.826) — https://brandsweets.com/colors/midnight-edition
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/001124

## Tints & shades

- Tints (toward white): #002652, #003c80, #0051ad, #0066db, #0f7fff, #3d98ff, #6bb0ff, #99c9ff, #c7e1ff, #f5faff
- Shades (toward black): #001124, #000e1f, #000e1f, #000e1f, #000e1f, #000c19, #000c19, #000c19, #000a14, #000a14

## Harmonies

- Complementary: #241300
- Analogous: #002324, #010024
- Triadic: #240011, #112400
- Split-complementary: #240100, #232400
- Tetradic: #240023, #241300, #002401

## Colors that go with #001124

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #001124: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #001124 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #001124's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Cisco (https://brandsweets.com/colors/brands/cisco-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Rust** #b7410e [harmony, pool: split] — Rust is a split-complement of #001124: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/rust
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #001124 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Oatly (https://brandsweets.com/colors/brands/oatly-com), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #001124's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Perplexity (https://brandsweets.com/colors/brands/perplexity). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #001124 in 18 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including Kia's brand system and League of Legends's brand system put Blue beside #001124, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.99:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #0070f0 (4.58:1); AA: background → #7d7d7d (4.61:1); AAA: text → #3d98ff (7.13:1); AAA: background → #9e9e9e (7.09:1)

## Brands using this color

- **Intel** — text #000f28 (Δ 1.168) — https://brandsweets.com/colors/brands/intel-com
- **Twilio** — text #000d25 (Δ 1.499) — https://brandsweets.com/colors/brands/twilio-com
- **Southwest Airlines** — primary #090f23 (Δ 1.675) — https://brandsweets.com/colors/brands/southwest-com
- **Southwest Airlines** — text #090f23 (Δ 1.675) — https://brandsweets.com/colors/brands/southwest-com
- **Kia** — primary #05141f (Δ 1.989) — https://brandsweets.com/colors/brands/kia-com
- **Kia** — text #05141f (Δ 1.989) — https://brandsweets.com/colors/brands/kia-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/001124-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#001124" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.