# #0010c2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0010c2`
- RGB: rgb(0, 16, 194)
- HSL: hsl(235, 100%, 38%)
- OKLCH: oklch(0.376 0.249 264.2)
- Relative luminance: 0.0427
- Nearest named color: mediumblue (#0000cd, Δ 1.787) — https://brandsweets.com/colors/mediumblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0010c2

## Tints & shades

- Tints (toward white): #0013e0, #0015ff, #1f31ff, #3d4dff, #5c69ff, #7a85ff, #99a2ff, #b8beff, #d6daff, #f5f6ff
- Shades (toward black): #000fb3, #000d9e, #000c8f, #000a7a, #00096b, #00085c, #000647, #000538, #000324, #000214

## Harmonies

- Complementary: #c2b200
- Analogous: #0071c2, #5100c2
- Triadic: #c20010, #10c200
- Split-complementary: #c25100, #71c200
- Tetradic: #c20071, #c2b200, #00c251

## Colors that go with #0010c2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #0010c2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #0010c2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #0010c2: 5 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #0010c2: 6 real palettes, including Unilever's brand system and Activision's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Activision (https://brandsweets.com/colors/brands/activision-com), Intel (https://brandsweets.com/colors/brands/intel-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #0010c2: 5 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #0010c2, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #0010c2 in 8 real palettes, including Intercom's brand system and Tide's brand system, as the supporting colour. Seen in: Intercom (https://brandsweets.com/colors/brands/intercom-com), Tide (https://brandsweets.com/colors/brands/tide-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #0010c2 in 4 real palettes, including 3M's brand system and Doordash's brand system, as the lead colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.33:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5765ff (4.71:1); AA: background → #a6a6a6 (4.66:1); AAA: text → #858fff (7.37:1); AAA: background → #cccccc (7.06:1)

## Brands using this color

- **Pfizer** — accent #0000c9 (Δ 1.253) — https://brandsweets.com/colors/brands/pfizer-com
- **Intercom** — primary #0007cb (Δ 1.441) — https://brandsweets.com/colors/brands/intercom-com
- **Intercom** — accent #0007cb (Δ 1.441) — https://brandsweets.com/colors/brands/intercom-com
- **Absolut** — accent #0000bd (Δ 1.528) — https://brandsweets.com/colors/brands/absolut-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0010c2-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0010c2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.