# #000760

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#000760`
- RGB: rgb(0, 7, 96)
- HSL: hsl(236, 100%, 19%)
- OKLCH: oklch(0.23 0.147 264.2)
- Relative luminance: 0.01
- Nearest named color: Alone in the Dark (#000066, Δ 1.283) — https://brandsweets.com/colors/alone-in-the-dark
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/000760

## Tints & shades

- Tints (toward white): #00098a, #000cb3, #000fdb, #0516ff, #2e3cff, #525dff, #7a83ff, #a3a9ff, #cccfff, #f5f5ff
- Shades (toward black): #00065c, #000552, #00054d, #000442, #00043d, #000333, #00032e, #000224, #00021f, #000114

## Harmonies

- Complementary: #615a00
- Analogous: #003761, #2a0061
- Triadic: #610006, #066100
- Split-complementary: #612a00, #376100
- Tetradic: #610037, #615a00, #00612a

## Colors that go with #000760

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #000760: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #000760 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #000760's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Penpot's brand system and Monzo's brand system put Blue beside #000760, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #000760: 8 real palettes, including Glacier and MLB's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), MLB (https://brandsweets.com/colors/brands/mlb-com), Air France (https://brandsweets.com/colors/brands/airfrance-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #000760: 4 real palettes, including Deep Water and Kraken's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Kraken (https://brandsweets.com/colors/brands/kraken-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Twilio (https://brandsweets.com/colors/brands/twilio-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #000760: 11 real palettes, including Bank of America's brand system and British Airways's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), KLM (https://brandsweets.com/colors/brands/klm-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #000760 in 8 real palettes, including Spectrum's brand system and Penpot's brand system, as the accent. Seen in: Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), GEICO (https://brandsweets.com/colors/brands/geico-com), Discord (https://brandsweets.com/colors/brands/discord). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5762ff (4.6:1); AA: background → #828282 (4.56:1); AAA: text → #858dff (7.25:1); AAA: background → #a6a6a6 (7.19:1)

## Brands using this color

- **Ford** — primary #00095b (Δ 0.915) — https://brandsweets.com/colors/brands/ford-com
- **Ford** — accent #00095b (Δ 0.915) — https://brandsweets.com/colors/brands/ford-com
- **Affirm** — primary #000061 (Δ 1.046) — https://brandsweets.com/colors/brands/affirm-com
- **JetBlue** — secondary #000064 (Δ 1.095) — https://brandsweets.com/colors/brands/jetblue-com

## Curated palettes containing it

- **Glacier** (winter, cool, clean, technical) — #0077b6, #90e0ef, #023e8a, #f3f9fc, #03045e — Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth. — tool: https://brandsweets.com/palettes/new/0077b6-90e0ef-023e8a-f3f9fc-03045e — collection: https://brandsweets.com/palettes/winter
- **Deep Water** (ocean, dark, cool, luxury) — #00b4d8, #0077b6, #caf0f8, #03045e, #e8f6fb — Cyan and mid-blue on abyss navy with a foam highlight — the ocean at depth; the darker the surface, the brighter the water. — tool: https://brandsweets.com/palettes/new/00b4d8-0077b6-caf0f8-03045e-e8f6fb — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/000760-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#000760" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.