# #0000f0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0000f0`
- RGB: rgb(0, 0, 240)
- HSL: hsl(240, 100%, 47%)
- OKLCH: oklch(0.432 0.299 264.1)
- Relative luminance: 0.0629
- Nearest named color: Burning Ultrablue (#150aec, Δ 1.352) — https://brandsweets.com/colors/burning-ultrablue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/0000f0

## Tints & shades

- Tints (toward white): #0a0aff, #2424ff, #3d3dff, #5757ff, #7575ff, #8f8fff, #a8a8ff, #c2c2ff, #dbdbff, #f5f5ff
- Shades (toward black): #0000db, #0000c2, #0000ad, #000099, #000085, #00006b, #000057, #000042, #000029, #000014

## Harmonies

- Complementary: #f0f000
- Analogous: #0078f0, #7800f0
- Triadic: #f00000, #00f000
- Split-complementary: #f07800, #78f000
- Tetradic: #f00078, #f0f000, #00f078

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6161ff (4.66:1); AA: background → #b5b5b5 (4.54:1); AAA: text → #8a8aff (7.16:1); AAA: background → #e0e0e0 (7.04:1)

## Brands using this color

- **Cargo** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/cargo-site
- **Dropbox** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/dropbox-com
- **Headspace** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/headspace-com
- **Instacart** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/instacart-com
- **MongoDB** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/mongodb-com
- **Monzo** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/monzo-com
- **Readymag** — secondary #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/readymag-com
- **Robinhood** — secondary #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/robinhood-com
- **Sketch** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/sketch-com
- **Spotify** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/spotify
- **Uber** — accent #0000ee (Δ 0.331) — https://brandsweets.com/colors/brands/uber-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0000f0-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0000f0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.