# #000014

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#000014`
- RGB: rgb(0, 0, 20)
- HSL: hsl(240, 100%, 4%)
- OKLCH: oklch(0.086 0.06 264.1)
- Relative luminance: 0.0005
- Nearest named color: Obsidian Shard (#060313, Δ 4.432) — https://brandsweets.com/colors/obsidian-shard
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/000014

## Tints & shades

- Tints (toward white): #000042, #000075, #0000a3, #0000d6, #0505ff, #3333ff, #6666ff, #9494ff, #c7c7ff, #f5f5ff
- Shades (toward black): #000014, #000014, #000014, #000014, #000014, #000014, #000014, #000014, #000014, #000014

## Harmonies

- Complementary: #141400
- Analogous: #000a14, #0a0014
- Triadic: #140000, #001400
- Split-complementary: #140a00, #0a1400
- Tetradic: #14000a, #141400, #00140a

## Colors that go with #000014

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #000014's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #000014: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Audi (https://brandsweets.com/colors/brands/audi-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #000014 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Forest Green** #228b22 [harmony, pool: triadic] — Forest Green completes a triad with #000014 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh), Instacart (https://brandsweets.com/colors/brands/instacart-com), Prada (https://brandsweets.com/colors/brands/prada-com), Shake Shack (https://brandsweets.com/colors/brands/shakeshack-com). — https://brandsweets.com/colors/forestgreen
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #000014: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Aesop (https://brandsweets.com/colors/brands/aesop-com), Dyson (https://brandsweets.com/colors/brands/dyson-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Oatly (https://brandsweets.com/colors/brands/oatly-com). — https://brandsweets.com/colors/sienna
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #000014's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #000014 in 12 real palettes, including Southwest Airlines's brand system and Binance's brand system, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Binance (https://brandsweets.com/colors/brands/binance-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Neutrogena (https://brandsweets.com/colors/brands/neutrogena-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 39 real palettes, including Glossier's brand system and Uber's brand system put Blue beside #000014, as the accent. Seen in: Glossier (https://brandsweets.com/colors/brands/glossier-com), Uber (https://brandsweets.com/colors/brands/uber-com), Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20.79:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6161ff (4.66:1); AA: background → #757575 (4.51:1); AAA: text → #8a8aff (7.16:1); AAA: background → #969696 (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/000014-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#000014" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.