# Zoom

> Generated by BrandSweets from the zoom-us BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Modernize workflows with Zoom's trusted collaboration tools: including video meetings, Zoom Chat, VoIP phone, webinars, whiteboard, contact center, and events.

**Domain:** zoom.us


Modernize workflows with Zoom's trusted collaboration tools: including video meetings, Zoom Chat, VoIP phone, webinars, whiteboard, contact center, and events.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#0b5cff` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#0b5cff` | — | Secondary brand color. |
| `accent` | — | `#27455c` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff3fa`, 100 `#d7e1f4`, 200 `#a3c2ff`, 300 `#6b9cff`, 400 `#387aff`, 500 `#0b5cff`, 600 `#004be0`, 700 `#003db8`, 800 `#00308f`, 900 `#08255e`, 950 `#05183d`
- **secondary:** 50 `#eff3fa`, 100 `#d7e1f4`, 200 `#a3c2ff`, 300 `#6b9cff`, 400 `#387aff`, 500 `#0b5cff`, 600 `#004be0`, 700 `#003db8`, 800 `#00308f`, 900 `#08255e`, 950 `#05183d`
- **accent:** 50 `#f3f5f7`, 100 `#e0e6eb`, 200 `#bfd4e3`, 300 `#97b9d3`, 400 `#74a1c3`, 500 `#548bb6`, 600 `#43769d`, 700 `#376181`, 800 `#27455c`, 900 `#223544`, 950 `#16232c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Almaden Sans `almaden-sans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Almaden Sans", Helvetica, "Noto Sans JP", "Noto Sans KR", "Noto Sans SC", "Noto Sans TC", "Noto Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Happy Face Semi Bold `happy-face-semi-bold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Happy Face Semi Bold", Helvetica, Arial, "Noto Sans JP", "Noto Sans KR", "Noto Sans SC", "Noto Sans TC", "Noto Sans", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Happy Face Semi Bold (`happy-face-semi-bold`)
- **body:** Almaden Sans (`almaden-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (21×21): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2221%22%20height%3D%2221%22%20viewBox%3D%220%200%2021%2021%22%20fill%3D%22none%22%20aria-hidden%3D%22true%22%20focusable%3D%22false%22%3E%3Cg%20clip-path%3D%22url(%23clip0_1519_17102)%22%3E%3Cpath%20d%3D%22M9.00391%2015.5C12.4557%2015.5%2015.2539%2012.7018%2015.2539%209.25C15.2539%205.79822%2012.4557%203%209.00391%203C5.55213%203%202.75391%205.79822%202.75391%209.25C2.75391%2012.7018%205.55213%2015.5%209.00391%2015.5Z%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3Cpath%20d%3D%22M13.4258%2013.6699L17.7562%2018.0004%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22clip0_1519_17102%22%3E%3Crect%20width%3D%2220%22%20height%3D%2220%22%20fill%3D%22white%22%20transform%3D%22translate(0.253906%200.5)%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### wordmark
- **Formats:**
  - `png` (188×43): data:image/png;base64,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
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (21×21): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2221%22%20height%3D%2221%22%20viewBox%3D%220%200%2021%2021%22%20fill%3D%22none%22%20aria-hidden%3D%22true%22%20focusable%3D%22false%22%3E%3Cstyle%3E*%7Bfill%3A%23000000%3Bcolor%3A%23000000%7D%3C%2Fstyle%3E%3Cg%20clip-path%3D%22url(%23clip0_1519_17102)%22%3E%3Cpath%20d%3D%22M9.00391%2015.5C12.4557%2015.5%2015.2539%2012.7018%2015.2539%209.25C15.2539%205.79822%2012.4557%203%209.00391%203C5.55213%203%202.75391%205.79822%202.75391%209.25C2.75391%2012.7018%205.55213%2015.5%209.00391%2015.5Z%22%20stroke%3D%22%23000000%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3Cpath%20d%3D%22M13.4258%2013.6699L17.7562%2018.0004%22%20stroke%3D%22%23000000%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22clip0_1519_17102%22%3E%3Crect%20width%3D%2220%22%20height%3D%2220%22%20fill%3D%22%23000000%22%20transform%3D%22translate(0.253906%200.5)%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (21×21): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2221%22%20height%3D%2221%22%20viewBox%3D%220%200%2021%2021%22%20fill%3D%22none%22%20aria-hidden%3D%22true%22%20focusable%3D%22false%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cg%20clip-path%3D%22url(%23clip0_1519_17102)%22%3E%3Cpath%20d%3D%22M9.00391%2015.5C12.4557%2015.5%2015.2539%2012.7018%2015.2539%209.25C15.2539%205.79822%2012.4557%203%209.00391%203C5.55213%203%202.75391%205.79822%202.75391%209.25C2.75391%2012.7018%205.55213%2015.5%209.00391%2015.5Z%22%20stroke%3D%22%23ffffff%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3Cpath%20d%3D%22M13.4258%2013.6699L17.7562%2018.0004%22%20stroke%3D%22%23ffffff%22%20stroke-width%3D%222%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3CclipPath%20id%3D%22clip0_1519_17102%22%3E%3Crect%20width%3D%2220%22%20height%3D%2220%22%20fill%3D%22%23ffffff%22%20transform%3D%22translate(0.253906%200.5)%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `ico`: 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- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/zoom-us/tokens.json
- Tokens (CSS): /b/zoom-us/brand.css
- This document: /b/zoom-us/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/zoom-us/mcp
- Agent integration guide: /agents.md