# Zillow

> Generated by BrandSweets from the zillow-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.

**Sector:** consumer

**Domain:** zillow.com


The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Bright Blue | `#0443dc` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0444d4` | — | Secondary brand color. |
| `accent` | Dark Violet | `#6000b6` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff2fa`, 100 `#d8e0f3`, 200 `#a5befd`, 300 `#6e96fc`, 400 `#3c72fb`, 500 `#0f52fa`, 600 `#0443dc`, 700 `#0436b4`, 800 `#032a8c`, 900 `#09215d`, 950 `#06153c`
- **secondary:** 50 `#eff3fa`, 100 `#d8e0f3`, 200 `#a5bffd`, 300 `#6e99fc`, 400 `#3c75fb`, 500 `#0f56fa`, 600 `#0444d4`, 700 `#0439b4`, 800 `#032c8c`, 900 `#09225d`, 950 `#06163c`
- **accent:** 50 `#f5effa`, 100 `#e6d7f4`, 200 `#d4a3ff`, 300 `#ba6bff`, 400 `#a238ff`, 500 `#8d0aff`, 600 `#7800e0`, 700 `#6000b6`, 800 `#4c008f`, 900 `#36085e`, 950 `#23053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Inter, sans-serif`

### Role assignments

- **heading:** Inter (`inter`)
- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #4785ff 0%, #0443dc 50%, #000097 100%)` — worst-case contrast white 3.46:1 AA-large, black 1.45:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #6177a1 0%, #2d4574 50%, #0e183f 100%)` — ink #ffffff; worst-case contrast white 4.50:1 AA, black 1.22:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1251ea 0%, #0034ce 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #1c5cf5 0%, #013fd8 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0747e0 0%, #0027c4 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.zillowstatic.com/s3/pfs/static/z-logo-default-visual-refresh.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (23×25): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b77f4fa7-6d63-48d0-bd43-3f1580bc7dec/logos/mark-ad975345e20f512a.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Symbol cropped from the primary lockup (horizontal split, 19% of the lockup). Auto-generated — review before use.

### mono
- **Formats:**
  - `svg` (110×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b77f4fa7-6d63-48d0-bd43-3f1580bc7dec/logos/mono-d185e0ed7f07beba.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (110×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/b77f4fa7-6d63-48d0-bd43-3f1580bc7dec/logos/inverse-ce02c90c663b60a7.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.zillow.com/apple-touch-icon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/zillow-com/tokens.json
- Tokens (CSS): /b/zillow-com/brand.css
- This document: /b/zillow-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/zillow-com/mcp
- Agent integration guide: /agents.md