# Zendesk

> Generated by BrandSweets from the zendesk-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Move beyond deflection with AI agents that resolve issues end-to-end. Improve service quality, speed, and scale. Start your free trial.

**Domain:** zendesk.com


Move beyond deflection with AI agents that resolve issues end-to-end. Improve service quality, speed, and scale. Start your free trial.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#70a32a` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#d1f470` | — | Secondary brand color. |
| `accent` | — | `#17494d` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f8f1`, 100 `#e7eedd`, 200 `#d6ecb6`, 300 `#bce189`, 400 `#a5d661`, 500 `#91cd3c`, 600 `#70a32a`, 700 `#659226`, 800 `#4e721d`, 900 `#374d19`, 950 `#243211`
- **secondary:** 50 `#f7faf0`, 100 `#ebf2d9`, 200 `#e4f9aa`, 300 `#d1f470`, 400 `#c3f146`, 500 `#b6ee1b`, 600 `#9dd110`, 700 `#81ab0d`, 800 `#64850a`, 900 `#44580e`, 950 `#2c3909`
- **accent:** 50 `#f2f7f8`, 100 `#deeced`, 200 `#b8e7ea`, 300 `#8dd8dd`, 400 `#66cad1`, 500 `#43bec7`, 600 `#34a5ad`, 700 `#2a878d`, 800 `#21696e`, 900 `#17494d`, 950 `#122e30`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Vanilla Sans `vanilla-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Vanilla Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Vanilla Sans (`vanilla-sans`)
- **body:** Vanilla Sans (`vanilla-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20role%3D%22img%22%3E%3Ctitle%3EZendesk%3C%2Ftitle%3E%3Cpath%20d%3D%22M12.914%202.904V16.29L24%202.905H12.914zM0%202.906C0%205.966%202.483%208.45%205.543%208.45s5.542-2.484%205.543-5.544H0zm11.086%204.807L0%2021.096h11.086V7.713zm7.37%207.84c-3.063%200-5.542%202.48-5.542%205.543H24c0-3.06-2.48-5.543-5.543-5.543z%22%20fill%3D%22%2303363D%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Official monochrome mark from simple-icons (CC0 / public domain). Source: https://brandland.zendesk.com

### mono
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20role%3D%22img%22%3E%3Ctitle%3EZendesk%3C%2Ftitle%3E%3Cpath%20d%3D%22M12.914%202.904V16.29L24%202.905H12.914zM0%202.906C0%205.966%202.483%208.45%205.543%208.45s5.542-2.484%205.543-5.544H0zm11.086%204.807L0%2021.096h11.086V7.713zm7.37%207.84c-3.063%200-5.542%202.48-5.542%205.543H24c0-3.06-2.48-5.543-5.543-5.543z%22%20fill%3D%22%23111111%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Official monochrome mark from simple-icons (CC0 / public domain). Source: https://brandland.zendesk.com

### favicon
- **Formats:**
  - `png`: https://d1eipm3vz40hy0.cloudfront.net/images/logos/favicons/zendesk-favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/zendesk-com/tokens.json
- Tokens (CSS): /b/zendesk-com/brand.css
- This document: /b/zendesk-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/zendesk-com/mcp
- Agent integration guide: /agents.md