# Xfinity

> Generated by BrandSweets from the xfinity-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Save on high speed internet, mobile phone plans and cable TV services with Xfinity. Enjoy entertainment your way with great deals on Xfinity by Comcast.

**Sector:** telecom

**Domain:** xfinity.com


Save on high speed internet, mobile phone plans and cable TV services with Xfinity. Enjoy entertainment your way with great deals on Xfinity by Comcast.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#141417` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Indigo | `#5a23b9` | — | Secondary brand color. |
| `surface` | Off-White | `#f6f6f9` | — | Page and card background. |
| `text` | Near Black | `#141417` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f4f5`, 100 `#e5e5e6`, 200 `#ceced4`, 300 `#b0b0ba`, 400 `#9595a3`, 500 `#7c7c8d`, 600 `#686878`, 700 `#555562`, 800 `#42424c`, 900 `#303036`, 950 `#141417`
- **secondary:** 50 `#f4f1f9`, 100 `#e3dcef`, 200 `#c9b2f0`, 300 `#a883e7`, 400 `#8a58df`, 500 `#6e31d8`, 600 `#5a23b9`, 700 `#4b1d9a`, 800 `#3a1778`, 900 `#2b1650`, 950 `#1c0e34`
- **surface:** 50 `#f6f6f9`, 100 `#e3e3e8`, 200 `#c8c8da`, 300 `#a6a6c4`, 400 `#8888af`, 500 `#6c6c9d`, 600 `#5a5a87`, 700 `#49496e`, 800 `#393956`, 900 `#2a2a3c`, 950 `#1c1c27`
- **text:** 50 `#f4f4f5`, 100 `#e5e5e6`, 200 `#ceced4`, 300 `#b0b0ba`, 400 `#9595a3`, 500 `#7c7c8d`, 600 `#686878`, 700 `#555562`, 800 `#42424c`, 900 `#303036`, 950 `#141417`

## Typography

### Families

#### DMSans `dmsans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `DMSans, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### XSans `xsans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `XSans, DMSans, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** XSans (`xsans`)
- **body:** DMSans (`dmsans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #141417 0%, #5a23b9 100%)` — worst-case contrast white 8.84:1 AA, black 1.14:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #141415 0%, #524977 100%)` — ink #ffffff; worst-case contrast white 8.14:1 AA, black 1.14:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1d1d20 0%, #0b0b0e 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #242427 0%, #121215 100%)`; active `linear-gradient(180deg in oklch shorter hue, #161619 0%, #060608 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/xfinity-com/tokens.json
- Tokens (CSS): /b/xfinity-com/brand.css
- This document: /b/xfinity-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/xfinity-com/mcp
- Agent integration guide: /agents.md