# WWE

> Generated by BrandSweets from the wwe-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Sector:** sports

**Domain:** wwe.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Red | `#e40707` | — | Secondary brand color. |
| `accent` | Bright Blue | `#0166ff` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faf0f0`, 100 `#f3d8d8`, 200 `#fca6a6`, 300 `#fb7070`, 400 `#f93e3e`, 500 `#f81212`, 600 `#e40707`, 700 `#b20606`, 800 `#8b0404`, 900 `#5c0a0a`, 950 `#3c0707`
- **accent:** 50 `#eff4fa`, 100 `#d7e3f4`, 200 `#a3c8ff`, 300 `#6ba6ff`, 400 `#3888ff`, 500 `#0166ff`, 600 `#005ae0`, 700 `#0049b8`, 800 `#00398f`, 900 `#082a5e`, 950 `#051c3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Segoe UI `segoe-ui`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Segoe UI", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`

### Role assignments

- **heading:** Segoe UI (`segoe-ui`)
- **body:** Segoe UI (`segoe-ui`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #e40707 100%)` — worst-case contrast white 4.85:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #a2645b 100%)` — ink #ffffff; worst-case contrast white 4.66:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.wwe.com/themes/custom/wwe_theme/logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (83×76): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/714a5915-6a37-4aca-b8e1-a88f7f5b409f/logos/mark-cb5bd3d633f8aa94.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/wwe-com/tokens.json
- Tokens (CSS): /b/wwe-com/brand.css
- This document: /b/wwe-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/wwe-com/mcp
- Agent integration guide: /agents.md