# Wired

> Generated by BrandSweets from the wired-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

**Sector:** media

**Domain:** wired.com


We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Dark Blue | `#057dbc` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Apple Cherry | `#eb0000` | — | Secondary brand color. |
| `accent` | Amber | `#e0c04e` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff6fa`, 100 `#d8e9f3`, 200 `#a5defd`, 300 `#6fcafb`, 400 `#3db8fa`, 500 `#10a7f9`, 600 `#0690db`, 700 `#057dbc`, 800 `#045c8b`, 900 `#0a3f5c`, 950 `#06293c`
- **secondary:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0a0a`, 600 `#eb0000`, 700 `#b80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **accent:** 50 `#f9f7f1`, 100 `#efebdc`, 200 `#f1e3b1`, 300 `#e9d281`, 400 `#e0c04e`, 500 `#dab52f`, 600 `#bf9d22`, 700 `#9c801c`, 800 `#796415`, 900 `#514415`, 950 `#352c0d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Apercu `apercu`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Apercu, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Apercu (`apercu`)
- **body:** Apercu (`apercu`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #057dbc 0%, #eb0000 100%)` — worst-case contrast white 4.48:1 AA-large, black 4.39:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #587489 0%, #a4645a 100%)` — ink #ffffff; worst-case contrast white 4.61:1 AA, black 4.26:1 AA-large
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0071af 0%, #005995 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #007ab9 0%, #00629f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0068a5 0%, #005089 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (208×42): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/53635f65-8f92-4ab1-a622-aa2ca12e2355/logos/primary-9dfaa8697c0169de.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 4.95 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/53635f65-8f92-4ab1-a622-aa2ca12e2355/logos/mono-61f7242b3bf63f97.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/53635f65-8f92-4ab1-a622-aa2ca12e2355/logos/inverse-08bde1a95ecaf526.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.wired.com/verso/static/wired-us/assets/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/wired-com/tokens.json
- Tokens (CSS): /b/wired-com/brand.css
- This document: /b/wired-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/wired-com/mcp
- Agent integration guide: /agents.md