# WhatsApp

> Generated by BrandSweets from the whatsapp-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on pho…

**Sector:** social

**Domain:** whatsapp.com


Use WhatsApp Messenger to stay in touch with friends and family. WhatsApp is free and offers simple, secure, reliable messaging and calling, available on phones all over the world.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#1c1e21` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Forest Green | `#103928` | — | Secondary brand color. |
| `accent` | Emerald Green | `#43cd66` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1c1e21` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e4e5e7`, 200 `#cdd0d5`, 300 `#afb4bb`, 400 `#949aa4`, 500 `#7b838e`, 600 `#676e79`, 700 `#545a63`, 800 `#42464d`, 900 `#303236`, 950 `#1c1e21`
- **secondary:** 50 `#f2f8f5`, 100 `#deede7`, 200 `#b7ebd5`, 300 `#8cdebc`, 400 `#64d3a5`, 500 `#40c990`, 600 `#31af7b`, 700 `#288f64`, 800 `#1f6f4e`, 900 `#1b4b37`, 950 `#103928`
- **accent:** 50 `#f2f8f3`, 100 `#ddeee1`, 200 `#b6ecc4`, 300 `#8ae0a0`, 400 `#62d57f`, 500 `#43cd66`, 600 `#2fb150`, 700 `#279141`, 800 `#1e7133`, 900 `#1a4c26`, 950 `#113119`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e4e5e7`, 200 `#cdd0d5`, 300 `#afb4bb`, 400 `#949aa4`, 500 `#7b838e`, 600 `#676e79`, 700 `#545a63`, 800 `#42464d`, 900 `#303236`, 950 `#1c1e21`

## Typography

### Families

#### WhatsApp Sans Var `whatsapp-sans-var`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"WhatsApp Sans Var", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** WhatsApp Sans Var (`whatsapp-sans-var`)
- **body:** WhatsApp Sans Var (`whatsapp-sans-var`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #494c4f 0%, #1c1e21 50%, #000101 100%)` — worst-case contrast white 8.64:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #4b4c4d 0%, #1d1e1f 50%, #000101 100%)` — ink #ffffff; worst-case contrast white 8.61:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #25282b 0%, #131518 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2d2f32 0%, #1a1c1f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1e2023 0%, #0c0e11 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://static.whatsapp.net/rsrc.php/y1/r/FJbTMJqMap7.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (720×720): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/caefe57a-d781-4065-abac-48f8a2152a5e/logos/mark-df348293365a15df.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

### mono
- **Formats:**
  - `svg` (720×720): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/caefe57a-d781-4065-abac-48f8a2152a5e/logos/mono-504e301d808841d1.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (720×720): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/caefe57a-d781-4065-abac-48f8a2152a5e/logos/inverse-e86e429c5f942462.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `svg`: https://static.whatsapp.net/rsrc.php/y1/r/FJbTMJqMap7.svg
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/whatsapp-com/tokens.json
- Tokens (CSS): /b/whatsapp-com/brand.css
- This document: /b/whatsapp-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/whatsapp-com/mcp
- Agent integration guide: /agents.md