# Wells Fargo

> Generated by BrandSweets from the wellsfargo-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Committed to the financial health of our customers and communities. Explore bank accounts, loans, mortgages, investing, credit cards & banking services»

**Sector:** banks

**Domain:** wellsfargo.com


Committed to the financial health of our customers and communities. Explore bank accounts, loans, mortgages, investing, credit cards & banking services»

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Wells Fargo Red | `#d71e28` | — | The stagecoach box red. |
| `secondary` | Wells Fargo Gold | `#ffcd41` | — | Secondary brand color. |
| `accent` | Indigo | `#5a469b` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#141414` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f9f1f1`, 100 `#f0dbdc`, 200 `#f4aeb2`, 300 `#ed7d82`, 400 `#e75058`, 500 `#d71e28`, 600 `#c51b23`, 700 `#a2161d`, 800 `#7e1117`, 900 `#541215`, 950 `#370c0e`
- **secondary:** 50 `#faf7ef`, 100 `#f4ecd7`, 200 `#ffe7a3`, 300 `#ffd86b`, 400 `#ffcd41`, 500 `#ffbe0a`, 600 `#e0a500`, 700 `#b88700`, 800 `#8f6900`, 900 `#5e4708`, 950 `#3d2e05`
- **accent:** 50 `#f4f3f7`, 100 `#e3e0eb`, 200 `#c8c0e3`, 300 `#a699d1`, 400 `#8776c1`, 500 `#6c56b3`, 600 `#5a469b`, 700 `#49397f`, 800 `#392c63`, 900 `#2a2343`, 950 `#1b162c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#141414`

## Typography

### Families

#### Wells Fargo Sans Regular `wells-fargo-sans-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Wells Fargo Sans Regular", Arial, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Wells Fargo Sans SemiBold `wells-fargo-sans-semibold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Wells Fargo Sans SemiBold", Arial, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Wells Fargo Sans SemiBold (`wells-fargo-sans-semibold`)
- **body:** Wells Fargo Sans Regular (`wells-fargo-sans-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #d71e28 0%, #ffcd41 100%)` — worst-case contrast white 1.49:1, black 4.11:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #a06761 0%, #e6d6ae 100%)` — ink #000000; worst-case contrast white 1.44:1, black 4.61:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d71e28 0%, #ba0008 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e22d32 0%, #c50016 100%)`; active `linear-gradient(180deg in oklch shorter hue, #cc051e 0%, #ab0005 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www17.wellsfargomedia.com/assets/images/rwd/wf_logo_220x23.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www17.wellsfargomedia.com/assets/images/icons/ico/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/wellsfargo-com/tokens.json
- Tokens (CSS): /b/wellsfargo-com/brand.css
- This document: /b/wellsfargo-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/wellsfargo-com/mcp
- Agent integration guide: /agents.md