← Wells Fargo

Guidelines deck

4 boards · page order preserved

  1. bankswellsfargo.com

    wellsfargo.com

    Committed to the financial health of our customers and communities. Explore bank accounts, loans, mortgages, investing, credit cards & banking services»

    Wells FargoCover
    01Covercover
  2. Tokens · Color

    Color System

    Wells Fargo Red
    primary#D71E28
    50950
    AA 5.1
    White
    surface#FFFFFF
    50950
    Near Black
    text#141414
    50950
    AA 18.4
    Indigo
    accent#5A469B
    50950
    Wells Fargo Gold
    secondary#FFCD41
    50950
    fail 1.5
    Wells FargoColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Wells Fargo Sans SemiBoldcustom

    Committed to the financial health of our customers and communities. Explore bank accounts, loans, mortgages, investing, credit cards & banking services»

    Regular400Semibold600Bold700
    Aa
    Wells Fargo Sans Regularcustom

    Committed to the financial health of our customers and communities. Explore bank accounts, loans, mortgages, investing, credit cards & banking services»

    Regular400Bold700
    Wells FargoType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Wells Fargo
    light
    Wells Fargo
    dark
    Wells Fargo
    brand
    favicon
    WF
    light
    WF
    dark
    WF
    brand
    Favicon legibilityfavicon · at native px
    WF
    16px
    WF
    20px
    WF
    24px
    Wells FargoLogo Suite
    04Logo Suitelogo-suite