# Wayfair

> Generated by BrandSweets from the wayfair-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

**Sector:** e-commerce

**Domain:** wayfair.com


Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Dark Orange | `#bd5500` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#1364f1` | — | Secondary brand color. |
| `accent` | Dark Violet | `#7b189f` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf4ef`, 100 `#f4e4d7`, 200 `#ffcda3`, 300 `#ffae6b`, 400 `#ff9238`, 500 `#ff780a`, 600 `#e06500`, 700 `#bd5500`, 800 `#8f4000`, 900 `#5e2f08`, 950 `#3d1e05`
- **secondary:** 50 `#f0f3fa`, 100 `#d9e2f2`, 200 `#a8c6fa`, 300 `#73a3f7`, 400 `#4384f4`, 500 `#1364f1`, 600 `#0c56d4`, 700 `#0a46ae`, 800 `#083687`, 900 `#0c295a`, 950 `#081a3a`
- **accent:** 50 `#f7f1f9`, 100 `#eadbf0`, 200 `#e1aff3`, 300 `#cf7eec`, 400 `#be52e5`, 500 `#af2adf`, 600 `#971dc3`, 700 `#7b189f`, 800 `#60137c`, 900 `#421353`, 950 `#2b0c36`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### sofia `sofia`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `sofia, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** sofia (`sofia`)
- **body:** sofia (`sofia`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #bd5500 0%, #1364f1 100%)` — worst-case contrast white 4.71:1 AA, black 3.99:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #906c59 0%, #546f9d 100%)` — ink #ffffff; worst-case contrast white 4.69:1 AA, black 4.11:1 AA-large
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #b34c00 0%, #963500 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #bd5500 0%, #a23c00 100%)`; active `linear-gradient(180deg in oklch shorter hue, #a94200 0%, #8a2f00 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://assets.wfcdn.com/im/77645905/resize-h50-w50%5Ecompr-r85/3382/338242703/default_name.jpg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://assets.wfcdn.com/st4/stores/common/mobile/touch_icons/wayfair_192x192.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/wayfair-com/tokens.json
- Tokens (CSS): /b/wayfair-com/brand.css
- This document: /b/wayfair-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/wayfair-com/mcp
- Agent integration guide: /agents.md