# Warbyparker

> Generated by BrandSweets from the warbyparker-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.

**Sector:** consumer

**Domain:** warbyparker.com


Shop affordable, high-quality glasses, sunglasses, and contacts at Warby Parker. Frames starting at $95, including prescription lenses.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#121212` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Cobalt Blue | `#1144a9` | — | Secondary brand color. |
| `accent` | Bright Blue | `#1050d0` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#121212` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#121212`
- **secondary:** 50 `#f0f3f9`, 100 `#dae2f1`, 200 `#abc5f7`, 300 `#78a1f2`, 400 `#4a80ed`, 500 `#2063e9`, 600 `#1452cc`, 700 `#1144a9`, 800 `#0d3482`, 900 `#0f2757`, 950 `#0a1938`
- **accent:** 50 `#f0f3fa`, 100 `#d9e1f2`, 200 `#aac4f9`, 300 `#75a0f5`, 400 `#467ff1`, 500 `#1b62ee`, 600 `#1050d0`, 700 `#0d41ab`, 800 `#0a3385`, 900 `#0e2758`, 950 `#091939`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#121212`

## Typography

### Families

#### fontIvoryLl `fontivoryll`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `fontIvoryLl, "fontIvoryLl Fallback", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** fontIvoryLl (`fontivoryll`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #121212 0%, #1144a9 100%)` — worst-case contrast white 8.66:1 AA, black 1.12:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #121212 0%, #3c4e6f 100%)` — ink #ffffff; worst-case contrast white 8.36:1 AA, black 1.12:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1b1b1b 0%, #090909 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #222222 0%, #101010 100%)`; active `linear-gradient(180deg in oklch shorter hue, #141414 0%, #050505 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/warbyparker-com/tokens.json
- Tokens (CSS): /b/warbyparker-com/brand.css
- This document: /b/warbyparker-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/warbyparker-com/mcp
- Agent integration guide: /agents.md