# Walmart

> Generated by BrandSweets from the walmart-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your …

**Sector:** e-commerce

**Domain:** walmart.com


Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Bright Blue | `#0453e4` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0071dc` | — | Secondary brand color. |
| `accent` | Amber | `#fcc422` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff3fa`, 100 `#d8e1f3`, 200 `#a5c4fe`, 300 `#6da0fd`, 400 `#3b7ffc`, 500 `#0e61fb`, 600 `#0453e4`, 700 `#0341b5`, 800 `#02338d`, 900 `#09265d`, 950 `#06193c`
- **secondary:** 50 `#eff5fa`, 100 `#d7e6f4`, 200 `#a3d3ff`, 300 `#6bb8ff`, 400 `#389fff`, 500 `#0a89ff`, 600 `#0071dc`, 700 `#005fb8`, 800 `#004a8f`, 900 `#08345e`, 950 `#05223d`
- **accent:** 50 `#faf8ef`, 100 `#f3ecd8`, 200 `#fee7a5`, 300 `#fdd96d`, 400 `#fccc3b`, 500 `#fcc422`, 600 `#dda703`, 700 `#b58803`, 800 `#8d6a02`, 900 `#5d4809`, 950 `#3c2f06`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Bogle `bogle`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Bogle, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### var(--font-family-default `var-font-family-default`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"var(--font-family-default", Bogle, "Helvetica Neue", Helvetica, Arial, "sans-serif)", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Bogle (`bogle`)
- **body:** var(--font-family-default (`var-font-family-default`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #5594ff 0%, #0453e4 50%, #0000a6 100%)` — worst-case contrast white 2.97:1, black 1.55:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #61779c 0%, #2a4372 50%, #09123c 100%)` — ink #ffffff; worst-case contrast white 4.54:1 AA, black 1.16:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1661f2 0%, #0045d6 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #216bfd 0%, #0050e0 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0956e8 0%, #003acc 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/888caa2d-8459-487f-997a-6babfc05f884/logos/primary-012ad89c8b6be00a.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); off-domain host i5.walmartimages.com (-12); vector SVG (+16)

### mark
- **Formats:**
  - `svg` (77×64): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/888caa2d-8459-487f-997a-6babfc05f884/logos/mark-df75c36141c43b86.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

### favicon
- **Formats:**
  - `svg`: https://i5.walmartimages.com/dfw/63fd9f59-30b3/629cc93a-dae2-4b74-afd7-faecce345c85/v1/wplus-indigo-rebrand-bug.svg
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/walmart-com/tokens.json
- Tokens (CSS): /b/walmart-com/brand.css
- This document: /b/walmart-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/walmart-com/mcp
- Agent integration guide: /agents.md