# Volkswagen

> Generated by BrandSweets from the vw-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Explore the latest Volkswagen vehicle models, discover exclusive offers, stay updated with the latest information, and check out pricing details.

**Sector:** auto

**Domain:** vw.com

**Guidelines:** https://www.vw.com/en/newsroom.html


Explore the latest Volkswagen vehicle models, discover exclusive offers, stay updated with the latest information, and check out pricing details.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Deep Navy | `#1b2236` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Navy | `#293043` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f3f4f7`, 100 `#e1e3ea`, 200 `#c2cae0`, 300 `#9daacd`, 400 `#7b8cbc`, 500 `#5c72ad`, 600 `#4b5f95`, 700 `#3e4e7a`, 800 `#303c5f`, 900 `#252c41`, 950 `#1b2236`
- **secondary:** 50 `#f3f4f6`, 100 `#e2e4e9`, 200 `#c6ccdc`, 300 `#a3adc7`, 400 `#8490b3`, 500 `#6777a2`, 600 `#55648b`, 700 `#465272`, 800 `#363f59`, 900 `#293043`, 950 `#1a1e28`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Times New Roman `times-new-roman`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Times New Roman", sans-serif`

#### vw-text `vw-text`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `vw-text, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** vw-text (`vw-text`)
- **body:** Times New Roman (`times-new-roman`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #485167 0%, #1b2236 50%, #00010a 100%)` — worst-case contrast white 7.93:1 AA, black 1.01:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #4e5159 0%, #20232a 50%, #010204 100%)` — ink #ffffff; worst-case contrast white 7.94:1 AA, black 1.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #242c41 0%, #12182c 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2c3349 0%, #192033 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1d2439 0%, #0c1224 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/bc68d604-9505-4b3c-8aac-bcd2bf477c74/logos/primary-29414f766c91e4c2.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); 24×24 square ≤96 — app-icon shape (-28)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/bc68d604-9505-4b3c-8aac-bcd2bf477c74/logos/mark-simpleicons-3915c4901aef4db2.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: volkswagen · artwork citation: https://www.vw.com

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/vw-com/tokens.json
- Tokens (CSS): /b/vw-com/brand.css
- This document: /b/vw-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/vw-com/mcp
- Agent integration guide: /agents.md