# Visa

> Generated by BrandSweets from the visa-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover Visa personal payment solutions, secure transactions, travel support, cards and rewards designed to bring more value to your everyday experiences.

**Sector:** fintech

**Domain:** visa.com

**Guidelines:** https://corporate.visa.com/en/about-visa/brand.html


Discover Visa personal payment solutions, secure transactions, travel support, cards and rewards designed to bring more value to your everyday experiences.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Midnight Blue | `#1a1e73` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Midnight Blue | `#1a1f72` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f2f8`, 100 `#dddeee`, 200 `#b4b7ee`, 300 `#868be4`, 400 `#5d63da`, 500 `#373fd2`, 600 `#2a31b7`, 700 `#222896`, 800 `#1a1e73`, 900 `#181a4e`, 950 `#0f1133`
- **secondary:** 50 `#f1f2f8`, 100 `#dddeee`, 200 `#b4b7ee`, 300 `#868be4`, 400 `#5d63da`, 500 `#373fd2`, 600 `#2a31b7`, 700 `#222896`, 800 `#1a1f72`, 900 `#181a4e`, 950 `#0f1133`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### visa-font--dialect-latin-regular `visa-font-dialect-latin-regular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `visa-font--dialect-latin-regular, visa-font--dialect-cyrillic-regular, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** visa-font--dialect-latin-regular (`visa-font-dialect-latin-regular`)
- **body:** visa-font--dialect-latin-regular (`visa-font-dialect-latin-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #4354ac 0%, #1a1e73 50%, #03002c 100%)` — worst-case contrast white 6.77:1 AA, black 1.04:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #545c7a 0%, #252c47 50%, #050815 100%)` — ink #ffffff; worst-case contrast white 6.58:1 AA, black 1.05:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #222a80 0%, #131067 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #293389 0%, #181b70 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1c2176 0%, #0f045d 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.visa.com/vcom-assets/content/dam/visa/header/Vector.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.visa.com/vcom-assets/content/dam/visa/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/visa-com/tokens.json
- Tokens (CSS): /b/visa-com/brand.css
- This document: /b/visa-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/visa-com/mcp
- Agent integration guide: /agents.md