# Victoria's Secret

> Generated by BrandSweets from the victoriassecret-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** The best bras, panties, lingerie, apparel,  and swimsuits (bikinis, one-pieces). Shop your favorite clothing from PJs and activewear to perfume and accessories.

**Sector:** fashion

**Domain:** victoriassecret.com


The best bras, panties, lingerie, apparel,  and swimsuits (bikinis, one-pieces). Shop your favorite clothing from PJs and activewear to perfume and accessories.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#221d1d` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Pink | `#f4c6cf` | — | Secondary brand color. |
| `accent` | Denim | `#3860be` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#221d1d` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f4f4`, 100 `#e7e4e4`, 200 `#d5cdcd`, 300 `#bbafaf`, 400 `#a49494`, 500 `#8e7b7b`, 600 `#796767`, 700 `#635454`, 800 `#4d4242`, 900 `#363030`, 950 `#221d1d`
- **secondary:** 50 `#f9f1f3`, 100 `#f4c6cf`, 200 `#f0b2be`, 300 `#e78397`, 400 `#df5873`, 500 `#d83153`, 600 `#bc2442`, 700 `#9a1d36`, 800 `#78172a`, 900 `#501621`, 950 `#340e16`
- **accent:** 50 `#f2f4f8`, 100 `#dee2ed`, 200 `#b8c7ea`, 300 `#8da5dd`, 400 `#6686d1`, 500 `#3860be`, 600 `#3458ad`, 700 `#2a488d`, 800 `#21386e`, 900 `#1c2a4a`, 950 `#121b30`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f4f4`, 100 `#e7e4e4`, 200 `#d5cdcd`, 300 `#bbafaf`, 400 `#a49494`, 500 `#8e7b7b`, 600 `#796767`, 700 `#635454`, 800 `#4d4242`, 900 `#363030`, 950 `#221d1d`

## Typography

### Families

#### PublicSans `publicsans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `PublicSans, Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** PublicSans (`publicsans`)
- **body:** PublicSans (`publicsans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #221d1d 0%, #f4c6cf 100%)` — worst-case contrast white 1.52:1, black 1.26:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #010101 0%, #837275 100%)` — ink #ffffff; worst-case contrast white 4.54:1 AA, black 1.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2c2727 0%, #191414 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #332e2e 0%, #201b1b 100%)`; active `linear-gradient(180deg in oklch shorter hue, #241f1f 0%, #120d0d 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/victoriassecret-com/tokens.json
- Tokens (CSS): /b/victoriassecret-com/brand.css
- This document: /b/victoriassecret-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/victoriassecret-com/mcp
- Agent integration guide: /agents.md