# Venmo

> Generated by BrandSweets from the venmo-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Welcome to Venmo! Manage your account balance, send/receive money, split bills, pay friends, and stay connected with your network all in one place.

**Sector:** fintech

**Domain:** venmo.com

**Guidelines:** https://account.venmo.com/u/brand


Welcome to Venmo! Manage your account balance, send/receive money, split bills, pay friends, and stay connected with your network all in one place.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Venmo Blue | `#008cff` | — | The wordmark and app blue. |
| `secondary` | Cerulean | `#4bb4ff` | — | Secondary brand color. |
| `accent` | Dark Blue | `#0070ba` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff5fa`, 100 `#d7e7f4`, 200 `#a3d6ff`, 300 `#6bbcff`, 400 `#38a5ff`, 500 `#008cff`, 600 `#007be0`, 700 `#0065b8`, 800 `#004f8f`, 900 `#08375e`, 950 `#05243d`
- **secondary:** 50 `#eff6fa`, 100 `#d7e8f4`, 200 `#a3d9ff`, 300 `#6bc1ff`, 400 `#4bb4ff`, 500 `#0a99ff`, 600 `#0083e0`, 700 `#006bb8`, 800 `#00538f`, 900 `#083a5e`, 950 `#05263d`
- **accent:** 50 `#eff6fa`, 100 `#d7e8f4`, 200 `#a3daff`, 300 `#6bc4ff`, 400 `#38afff`, 500 `#0a9dff`, 600 `#0087e0`, 700 `#0070ba`, 800 `#00568f`, 900 `#083c5e`, 950 `#05273d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Venmo Sans `venmo-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Venmo Sans", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Venmo Sans (`venmo-sans`)
- **body:** Venmo Sans (`venmo-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #8ec9ff 0%, #008cff 50%, #0054b9 100%)` — worst-case contrast white 1.76:1, black 2.97:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #64778a 0%, #204168 50%, #05132f 100%)` — ink #ffffff; worst-case contrast white 4.62:1 AA, black 1.14:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0079ea 0%, #005fcd 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #0082f4 0%, #0069d9 100%)`; active `linear-gradient(180deg in oklch shorter hue, #006fe0 0%, #0057be 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.paypalobjects.com/venmocmsnodeweb/brand-assets/favicons/favicon_32x32.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.paypalobjects.com/venmocmsnodeweb/brand-assets/favicons/favicon_32x32.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/venmo-com/tokens.json
- Tokens (CSS): /b/venmo-com/brand.css
- This document: /b/venmo-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/venmo-com/mcp
- Agent integration guide: /agents.md