Unilever

Guidelines deck

4 boards · page order preserved

  1. cpgunilever.com

    Unilever

    We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.

    UnileverCover
    01Covercover
  2. Tokens · Color

    Color System

    Unilever Blue
    primary#1F36C7
    50950
    AA 8.7
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Denim
    accent#0066CC
    50950
    Cobalt Blue
    secondary#004D99
    50950
    UnileverColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    UnileverDesirecustom

    We are a global leader in consumer goods. We combine world-class science, consumer insight and global reach to create brands that inspire and ignite desire.

    Regular400Semibold600Bold700
    UnileverType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    markclear 1× logo heightmin 16px · screen
    UN
    light
    UN
    dark
    UN
    brand
    inverseclear 1× logo heightmin 24px · screen
    Unilever
    light
    Unilever
    dark
    Unilever
    brand
    Favicon legibilitymark · at native px
    UN
    16px
    UN
    20px
    UN
    24px
    UnileverLogo Suite
    04Logo Suitelogo-suite