← Ulta Beauty

Guidelines deck

4 boards · page order preserved

  1. beautyulta.com

    Ulta Beauty

    Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

    Ulta BeautyCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Magenta
    accent#CC0058
    50950
    Denim
    secondary#3860BE
    50950
    Ulta BeautyColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Circularcustom

    Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.

    Regular400Semibold600Bold700
    Ulta BeautyType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Ulta Beauty
    light
    Ulta Beauty
    dark
    Ulta Beauty
    brand
    Ulta BeautyLogo Suite
    04Logo Suitelogo-suite