# Ubereats

> Generated by BrandSweets from the ubereats-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Find the best restaurants that deliver. Get contactless delivery for restaurant takeout, groceries, and more! Order food online or in the Uber Eats app and s…

**Sector:** food

**Domain:** ubereats.com


Find the best restaurants that deliver. Get contactless delivery for restaurant takeout, groceries, and more! Order food online or in the Uber Eats app and support local restaurants.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Uber Green | `#06c167` | — | Uber Eats' green — the Uber brand's secondary colour used as the Eats primary. Source: primary #06c167 read from the brand's own logo artwork: https://www.ubereats.com/_static/31ee382bd0e6ed84.svg. |
| `secondary` | Dark Orange | `#9f6403` | — | Secondary brand color. |
| `accent` | Sandy Brown | `#e2a257` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f0faf5`, 100 `#d8f3e6`, 200 `#a6fcd3`, 300 `#70fbb7`, 400 `#3ef99f`, 500 `#12f888`, 600 `#07da74`, 700 `#06c167`, 800 `#048b4a`, 900 `#0a5c34`, 950 `#073c22`
- **secondary:** 50 `#faf6ef`, 100 `#f3e9d8`, 200 `#fddba5`, 300 `#fcc66e`, 400 `#fbb23c`, 500 `#faa00f`, 600 `#dc8904`, 700 `#9f6403`, 800 `#8c5703`, 900 `#5d3d09`, 950 `#3c2706`
- **accent:** 50 `#f9f5f1`, 100 `#efe6dc`, 200 `#f2d3b1`, 300 `#eab981`, 400 `#e2a257`, 500 `#dc8a2e`, 600 `#c07621`, 700 `#9d601b`, 800 `#7a4b15`, 900 `#523514`, 950 `#35220d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### UberMove `ubermove`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `UberMove, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### UberMoveText `ubermovetext`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `UberMoveText, system-ui, "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** UberMove (`ubermove`)
- **body:** UberMoveText (`ubermovetext`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #06c167 0%, #9f6403 100%)` — worst-case contrast white 2.38:1, black 4.30:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #547e5f 0%, #533f29 100%)` — ink #ffffff; worst-case contrast white 4.64:1 AA, black 2.11:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2ace73 0%, #00b45b 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #3ad87c 0%, #00be64 100%)`; active `linear-gradient(180deg in oklch shorter hue, #14c46a 0%, #00aa52 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.ubereats.com/_static/31ee382bd0e6ed84.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (160×160): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8dc10bc7-6a60-47bd-83aa-c41e99337b39/logos/mark-d9ce214ed574a7a0.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/ubereats-com/tokens.json
- Tokens (CSS): /b/ubereats-com/brand.css
- This document: /b/ubereats-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/ubereats-com/mcp
- Agent integration guide: /agents.md