# Uber

> Generated by BrandSweets from the uber-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel, and more.

**Domain:** uber.com


Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel, and more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#040404` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#9dcdd6` | — | Secondary brand color. |
| `accent` | — | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#040404`
- **secondary:** 50 `#f2f6f7`, 100 `#e0eaeb`, 200 `#bedee4`, 300 `#9dcdd6`, 400 `#73b8c4`, 500 `#52a8b7`, 600 `#42909e`, 700 `#367681`, 800 `#2a5c65`, 900 `#213f45`, 950 `#16292d`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### UberMove `ubermove`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `UberMove, UberMoveText, system-ui, "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** UberMove (`ubermove`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (18×18): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2218%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22white%22%3E%3Cpath%20d%3D%22M18%208v3.8l-6%204.6-6-4.6V8l6%204.6L18%208Z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (16×16): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%221em%22%20height%3D%221em%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%3E%3Ctitle%3Elinkedin%3C%2Ftitle%3E%3Cpath%20d%3D%22M21.37%201H2.62C1.73%201%201%201.71%201%202.58v18.83c0%20.88.73%201.59%201.62%201.59h18.75c.9%200%201.63-.71%201.63-1.59V2.58C23%201.71%2022.27%201%2021.37%201ZM7.53%2019.75H4.26V9.25h3.27v10.5ZM5.89%207.81C4.85%207.81%204%206.96%204%205.92s.84-1.89%201.89-1.89c1.04%200%201.89.85%201.89%201.89.01%201.04-.84%201.89-1.89%201.89Zm13.86%2011.94h-3.26v-5.1c0-1.22-.02-2.78-1.7-2.78-1.7%200-1.96%201.33-1.96%202.7v5.19H9.57V9.26h3.13v1.43h.04c.44-.83%201.5-1.7%203.09-1.7%203.3%200%203.91%202.17%203.91%205v5.76h.01Z%22%20fill%3D%22currentColor%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (18×18): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2218%22%20height%3D%2218%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22%23ffffff%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cpath%20d%3D%22M18%208v3.8l-6%204.6-6-4.6V8l6%204.6L18%208Z%22%20fill%3D%22%23ffffff%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `ico`: data:image/x-icon;base64,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
- **Allowed backgrounds:** any

### app-icon
- **Formats:**
  - `png` (180×180): data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/uber-com/tokens.json
- Tokens (CSS): /b/uber-com/brand.css
- This document: /b/uber-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/uber-com/mcp
- Agent integration guide: /agents.md