← Uber

Guidelines deck

4 boards · page order preserved

  1. Brand Guidelinesuber.com

    Uber

    Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel, and more.

    UberCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#040404
    50950
    AA 20.5
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Blue
    accent#0000EE
    50950
    Light Cyan
    secondary#9DCDD6
    50950
    UberColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    UberMovecustom

    Learn how you can leverage the Uber platform and apps to earn more, eat, commute, get a ride, simplify business travel, and more.

    Regular400Semibold600Bold700
    UberType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Uber
    light
    Uber
    dark
    Uber
    brand
    inverseclear 1× logo heightmin 24px · screen
    Uber
    light
    Uber
    dark
    Uber
    brand
    mono
    Uber
    light
    Uber
    dark
    Uber
    brand
    app-icon
    UB
    light
    UB
    dark
    UB
    brand
    favicon
    UB
    light
    UB
    dark
    UB
    brand
    markclear 1× logo heightmin 16px · screen
    UB
    light
    UB
    dark
    UB
    brand
    Favicon legibilityfavicon · at native px
    UB
    16px
    UB
    20px
    UB
    24px
    UberLogo Suite
    04Logo Suitelogo-suite