# Trader Joe's

> Generated by BrandSweets from the traderjoes-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Sector:** retail

**Domain:** traderjoes.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#212529` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Saddle Brown | `#834427` | — | Secondary brand color. |
| `accent` | Firebrick | `#af0006` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#212529` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#ccd1d6`, 300 `#adb5bd`, 400 `#919ca6`, 500 `#778592`, 600 `#64707d`, 700 `#525c66`, 800 `#40474f`, 900 `#2e3338`, 950 `#212529`
- **secondary:** 50 `#f8f4f2`, 100 `#ede3de`, 200 `#eac8b8`, 300 `#dda68d`, 400 `#d18866`, 500 `#c76c43`, 600 `#ad5a34`, 700 `#834427`, 800 `#6e3921`, 900 `#4a2a1c`, 950 `#301c12`
- **accent:** 50 `#faeff0`, 100 `#f4d7d8`, 200 `#ffa3a6`, 300 `#ff6b70`, 400 `#ff383f`, 500 `#ff0a12`, 600 `#e00007`, 700 `#af0006`, 800 `#8f0005`, 900 `#5e080b`, 950 `#3d0507`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#ccd1d6`, 300 `#adb5bd`, 400 `#919ca6`, 500 `#778592`, 600 `#64707d`, 700 `#525c66`, 800 `#40474f`, 900 `#2e3338`, 950 `#212529`

## Typography

### Families

#### Cerebri Sans `cerebri-sans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Cerebri Sans", Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### freight-text-pro `freight-text-pro`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `freight-text-pro, serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** freight-text-pro (`freight-text-pro`)
- **body:** Cerebri Sans (`cerebri-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #212529 0%, #834427 100%)` — worst-case contrast white 7.44:1 AA, black 1.36:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #232526 0%, #685249 100%)` — ink #ffffff; worst-case contrast white 7.26:1 AA, black 1.36:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2b2f33 0%, #181c1f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #32363b 0%, #1f2327 100%)`; active `linear-gradient(180deg in oklch shorter hue, #23272b 0%, #111518 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.traderjoes.com/content/dam/trjo/pictures/logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (210×23): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2bb4693b-a9a7-4615-acce-007101ed64bd/logos/mono-5cdb6f03dba3639b.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (210×23): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2bb4693b-a9a7-4615-acce-007101ed64bd/logos/inverse-030d202bd22b0593.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/traderjoes-com/tokens.json
- Tokens (CSS): /b/traderjoes-com/brand.css
- This document: /b/traderjoes-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/traderjoes-com/mcp
- Agent integration guide: /agents.md