← Trader Joe's

Guidelines deck

4 boards · page order preserved

  1. retailtraderjoes.com

    Home

    Trader Joe'sCover
    01Covercover
  2. Tokens · Color

    Color System

    Charcoal
    primary#212529
    50950
    AA 15.4
    White
    surface#FFFFFF
    50950
    Charcoal
    text#212529
    50950
    AA 15.4
    Firebrick
    accent#AF0006
    50950
    Saddle Brown
    secondary#834427
    50950
    Trader Joe'sColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    freight-text-procustom

    The quick brown fox jumps over the lazy dog

    Regular400Semibold600Bold700
    Aa
    Cerebri Sanscustom

    The quick brown fox jumps over the lazy dog

    Regular400Bold700
    Trader Joe'sType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Trader Joe's
    light
    Trader Joe's
    dark
    Trader Joe's
    brand
    monoclear 1× logo heightmin 24px · screen
    Trader Joe's
    light
    Trader Joe's
    dark
    Trader Joe's
    brand
    inverseclear 1× logo heightmin 24px · screen
    Trader Joe's
    light
    Trader Joe's
    dark
    Trader Joe's
    brand
    Trader Joe'sLogo Suite
    04Logo Suitelogo-suite