# Tommy Hilfiger

> Generated by BrandSweets from the tommy-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Welcome to Tommy Hilfiger USA. Classic, American cool style since 1985—delivering a modern twist on tradition, reinventing the fashion icons of prep, nautica…

**Sector:** fashion

**Domain:** tommy.com

**Guidelines:** https://newsroom.tommy.com/


Welcome to Tommy Hilfiger USA. Classic, American cool style since 1985—delivering a modern twist on tradition, reinventing the fashion icons of prep, nautical, sport and rock-n-roll for today.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#212529` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Firebrick | `#b9252d` | — | Secondary brand color. |
| `accent` | Yellow | `#ffff00` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#212529` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#ccd1d6`, 300 `#adb5bd`, 400 `#919ca6`, 500 `#778592`, 600 `#64707d`, 700 `#525c66`, 800 `#40474f`, 900 `#2e3338`, 950 `#212529`
- **secondary:** 50 `#f9f1f1`, 100 `#efdcdd`, 200 `#f0b2b5`, 300 `#e78488`, 400 `#de5960`, 500 `#d7333b`, 600 `#b9252d`, 700 `#991e24`, 800 `#77181c`, 900 `#501619`, 950 `#340e10`
- **accent:** 50 `#fafaef`, 100 `#f4f4d7`, 200 `#ffffa3`, 300 `#ffff6b`, 400 `#ffff38`, 500 `#ffff00`, 600 `#e0e000`, 700 `#b8b800`, 800 `#8f8f00`, 900 `#5e5e08`, 950 `#3d3d05`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f5`, 100 `#e4e6e7`, 200 `#ccd1d6`, 300 `#adb5bd`, 400 `#919ca6`, 500 `#778592`, 600 `#64707d`, 700 `#525c66`, 800 `#40474f`, 900 `#2e3338`, 950 `#212529`

## Typography

### Families

#### GT America `gt-america`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"GT America", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** GT America (`gt-america`)
- **body:** GT America (`gt-america`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #212529 0%, #b9252d 100%)` — worst-case contrast white 6.24:1 AA, black 1.36:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #232526 0%, #885855 100%)` — ink #ffffff; worst-case contrast white 5.88:1 AA, black 1.36:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2b2f33 0%, #181c1f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #32363b 0%, #1f2327 100%)`; active `linear-gradient(180deg in oklch shorter hue, #23272b 0%, #111518 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/5856de8b-a8c5-4b80-a167-adc05004c3bc/logos/primary-4f4fcbbfa36b13df.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); vector SVG (+16); "logo"/"wordmark" hint in url/class/alt (+22)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/5856de8b-a8c5-4b80-a167-adc05004c3bc/logos/mono-ca65e30b91896dc5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/5856de8b-a8c5-4b80-a167-adc05004c3bc/logos/inverse-2b1d0983c4e639f3.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/tommy-com/tokens.json
- Tokens (CSS): /b/tommy-com/brand.css
- This document: /b/tommy-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/tommy-com/mcp
- Agent integration guide: /agents.md