# Tinder

> Generated by BrandSweets from the tinder-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** With 55 billion matches to date, Tinder® is the world’s most popular dating app, making it the place to meet new people.

**Sector:** social

**Domain:** tinder.com

**Guidelines:** https://tinder.com/brand


With 55 billion matches to date, Tinder® is the world’s most popular dating app, making it the place to meet new people.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#1b1817` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Apple Cherry | `#ec180e` | — | Secondary brand color. |
| `accent` | Pale Purple | `#f5b1eb` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1b1817` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f4`, 100 `#e7e5e4`, 200 `#d5cfcd`, 300 `#bbb2af`, 400 `#a49894`, 500 `#8e807b`, 600 `#796c67`, 700 `#635854`, 800 `#4d4542`, 900 `#363130`, 950 `#1b1817`
- **secondary:** 50 `#faf0f0`, 100 `#f2dad9`, 200 `#faaca8`, 300 `#f77a73`, 400 `#f44c43`, 500 `#ec180e`, 600 `#d4160c`, 700 `#ae120a`, 800 `#870e08`, 900 `#5a100c`, 950 `#3a0b08`
- **accent:** 50 `#f9f0f8`, 100 `#f0dbed`, 200 `#f5b1eb`, 300 `#ee7cdd`, 400 `#e84fd1`, 500 `#e326c7`, 600 `#c71aad`, 700 `#a2158d`, 800 `#7e106e`, 900 `#54124a`, 950 `#370b30`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f4`, 100 `#e7e5e4`, 200 `#d5cfcd`, 300 `#bbb2af`, 400 `#a49894`, 500 `#8e807b`, 600 `#796c67`, 700 `#635854`, 800 `#4d4542`, 900 `#363130`, 950 `#1b1817`

## Typography

### Families

#### Regola `regola`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Regola, system-ui, -apple-system, "Segoe UI", Roboto, Ubuntu, Cantarell, "Noto Sans", sans-serif, Helvetica, Arial, "Segoe UI Emoji", "Segoe UI Symbol", "Apple Color Emoji", "Twemoji Mozilla", "Noto Color Emoji", "EmojiOne Color", "Android Emoji"`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Society `society`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Society, "Helvetica Neue", Arial, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Society (`society`)
- **body:** Regola (`regola`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #1b1817 0%, #ec180e 100%)` — worst-case contrast white 4.46:1 AA-large, black 1.19:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #141212 0%, #a3645a 100%)` — ink #ffffff; worst-case contrast white 4.64:1 AA, black 1.13:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #242120 0%, #120f0e 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2c2927 0%, #191615 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1d1a19 0%, #0c0908 100%)`

## Logos

### primary
- **Formats:**
  - `png` (1200×1200): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8d88be93-1322-4568-8f66-83fe5b2364d1/logos/primary-eb968bb1f49d712d.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); png (+5); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/8d88be93-1322-4568-8f66-83fe5b2364d1/logos/mark-simpleicons-32a06734a5aa71cb.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: tinder · artwork citation: https://www.gotinder.com/press

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/tinder-com/tokens.json
- Tokens (CSS): /b/tinder-com/brand.css
- This document: /b/tinder-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/tinder-com/mcp
- Agent integration guide: /agents.md