# Tim Hortons

> Generated by BrandSweets from the timhortons-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Home of Canada's favourite coffee. Join Tims™ Rewards and start earning rewards today.

**Sector:** food-bev

**Domain:** timhortons.com


Home of Canada's favourite coffee. Join Tims™ Rewards and start earning rewards today.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Maroon | `#3f2021` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Crimson | `#d0142c` | — | Secondary brand color. |
| `accent` | Blue | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f7f3f3`, 100 `#eae1e1`, 200 `#e0c2c3`, 300 `#cd9d9e`, 400 `#bc7b7d`, 500 `#ad5c5f`, 600 `#954b4e`, 700 `#7a3e40`, 800 `#5f3031`, 900 `#3f2021`, 950 `#2a1818`
- **secondary:** 50 `#f9f0f1`, 100 `#f1dadd`, 200 `#f7abb5`, 300 `#f27889`, 400 `#ed4a60`, 500 `#e9203b`, 600 `#d0142c`, 700 `#a71125`, 800 `#820d1c`, 900 `#570f19`, 950 `#380a10`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### sofia_pro `sofia-pro`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"sofia_pro", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** sofia_pro (`sofia-pro`)
- **body:** sofia_pro (`sofia-pro`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #3f2021 0%, #d0142c 100%)` — worst-case contrast white 5.50:1 AA, black 1.44:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #322727 0%, #975f5c 100%)` — ink #ffffff; worst-case contrast white 5.11:1 AA, black 1.46:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #4a2a2b 0%, #341618 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #523232 0%, #3c1e1f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #422223 0%, #2c0f11 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/timhortons-com/tokens.json
- Tokens (CSS): /b/timhortons-com/brand.css
- This document: /b/timhortons-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/timhortons-com/mcp
- Agent integration guide: /agents.md