# Tide

> Generated by BrandSweets from the tide-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Visit Tide for the greatest in laundry products. With powders, liquids and pacs on offer; learn about stain removal, fabric care, and more from Tide!

**Sector:** cpg

**Domain:** tide.com


Visit Tide for the greatest in laundry products. With powders, liquids and pacs on offer; learn about stain removal, fabric care, and more from Tide!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Dark Blue | `#1b3392` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Blue | `#13259c` | — | Secondary brand color. |
| `accent` | Orange Red | `#fb4c06` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f2f9`, 100 `#dce0ef`, 200 `#b1bef1`, 300 `#8296e8`, 400 `#5772e0`, 500 `#3052d9`, 600 `#2342be`, 700 `#1b3392`, 800 `#162a79`, 900 `#152151`, 950 `#0e1535`
- **secondary:** 50 `#f0f2f9`, 100 `#dbddf0`, 200 `#adb7f5`, 300 `#7b8bef`, 400 `#4e63e9`, 500 `#253fe4`, 600 `#1930c8`, 700 `#13259c`, 800 `#101f7f`, 900 `#111a55`, 950 `#0b1137`
- **accent:** 50 `#faf2ef`, 100 `#f3e0d8`, 200 `#febea5`, 300 `#fd966d`, 400 `#fc723b`, 500 `#fb4c06`, 600 `#dd4103`, 700 `#b53503`, 800 `#8d2902`, 900 `#5d2109`, 950 `#3c1506`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Tide `tide`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Tide, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Tide (`tide`)
- **body:** Tide (`tide`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #486acd 0%, #1b3392 50%, #050056 100%)` — worst-case contrast white 4.98:1 AA, black 1.14:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #637193 0%, #333f5e 50%, #0e162e 100%)` — ink #ffffff; worst-case contrast white 4.87:1 AA, black 1.17:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #243f9f 0%, #132685 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2b48a9 0%, #19308f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1d3695 0%, #0d1c7c 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://tide.com/images/header_logo_png.webp
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/tide-com/tokens.json
- Tokens (CSS): /b/tide-com/brand.css
- This document: /b/tide-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/tide-com/mcp
- Agent integration guide: /agents.md