← The Ordinary

Guidelines deck

4 boards · page order preserved

  1. beautytheordinary.com

    The Ordinary

    The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.

    The OrdinaryCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Bright Magenta
    accent#DC049B
    50950
    Red
    secondary#E83F42
    50950
    The OrdinaryColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Ralewaygoogle

    The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.

    Light300Regular400Medium500Semibold600Bold700
    The OrdinaryType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    The Ordinary
    light
    The Ordinary
    dark
    The Ordinary
    brand
    monoclear 1× logo heightmin 24px · screen
    The Ordinary
    light
    The Ordinary
    dark
    The Ordinary
    brand
    inverseclear 1× logo heightmin 24px · screen
    The Ordinary
    light
    The Ordinary
    dark
    The Ordinary
    brand
    The OrdinaryLogo Suite
    04Logo Suitelogo-suite