# Taco Bell

> Generated by BrandSweets from the tacobell-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Get your Taco Bell cravings today by ordering ahead on the mobile app for pick up or delivery.

**Sector:** food-bev

**Domain:** tacobell.com

**Guidelines:** https://www.tacobell.com/newsroom


Get your Taco Bell cravings today by ordering ahead on the mobile app for pick up or delivery.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Dark Violet | `#501098` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Violet | `#9a23f8` | — | Secondary brand color. |
| `accent` | Teal | `#5cb8b2` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f0f9`, 100 `#e5daf1`, 200 `#cfacf6`, 300 `#b179f1`, 400 `#964bec`, 500 `#7e21e8`, 600 `#6a15cb`, 700 `#501098`, 800 `#440e81`, 900 `#311056`, 950 `#200a38`
- **secondary:** 50 `#f6f0fa`, 100 `#e7d8f3`, 200 `#d7a6fc`, 300 `#be70fb`, 400 `#a83ef9`, 500 `#9a23f8`, 600 `#7e07da`, 700 `#6706b2`, 800 `#50048b`, 900 `#380a5c`, 950 `#25073c`
- **accent:** 50 `#f3f7f7`, 100 `#e0ebea`, 200 `#bfe3e1`, 300 `#98d2ce`, 400 `#75c2bd`, 500 `#5cb8b2`, 600 `#449c96`, 700 `#38807b`, 800 `#2c6360`, 900 `#224442`, 950 `#162c2b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### BrandonGrotesqueWeb-Black `brandongrotesqueweb-black`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `BrandonGrotesqueWeb-Black, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### InterstateRegular `interstateregular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `InterstateRegular, Arial, Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** BrandonGrotesqueWeb-Black (`brandongrotesqueweb-black`)
- **body:** InterstateRegular (`interstateregular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #501098 0%, #9a23f8 100%)` — worst-case contrast white 5.29:1 AA, black 1.87:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #453961 0%, #8268a6 100%)` — ink #ffffff; worst-case contrast white 4.69:1 AA, black 2.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #5a22a5 0%, #46008b 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #622daf 0%, #4d0a95 100%)`; active `linear-gradient(180deg in oklch shorter hue, #53159b 0%, #3e0080 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/bd2bd87b-27fa-4f75-a01a-e328a2a2779d/logos/primary-82e8fa018e966601.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); alt/title exactly matches brand name (+26)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/bd2bd87b-27fa-4f75-a01a-e328a2a2779d/logos/mark-simpleicons-195926df64b975b2.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: tacobell · artwork citation: https://www.tacobell.com

### favicon
- **Formats:**
  - `png`: https://www.tacobell.com/_static/icons/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/tacobell-com/tokens.json
- Tokens (CSS): /b/tacobell-com/brand.css
- This document: /b/tacobell-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/tacobell-com/mcp
- Agent integration guide: /agents.md