← Taco Bell

Guidelines deck

4 boards · page order preserved

  1. food-bevtacobell.com

    Taco Bell®

    Get your Taco Bell cravings today by ordering ahead on the mobile app for pick up or delivery.

    Taco BellCover
    01Covercover
  2. Tokens · Color

    Color System

    Dark Violet
    primary#501098
    50950
    AA 11.2
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Teal
    accent#5CB8B2
    50950
    Bright Violet
    secondary#9A23F8
    50950
    Taco BellColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    BrandonGrotesqueWeb-Blackcustom

    Get your Taco Bell cravings today by ordering ahead on the mobile app for pick up or delivery.

    Regular400Semibold600Bold700
    Aa
    InterstateRegularcustom

    Get your Taco Bell cravings today by ordering ahead on the mobile app for pick up or delivery.

    Regular400Bold700
    Taco BellType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Taco Bell
    light
    Taco Bell
    dark
    Taco Bell
    brand
    favicon
    TB
    light
    TB
    dark
    TB
    brand
    markclear 1× logo heightmin 16px · screen
    TB
    light
    TB
    dark
    TB
    brand
    Favicon legibilityfavicon · at native px
    TB
    16px
    TB
    20px
    TB
    24px
    Taco BellLogo Suite
    04Logo Suitelogo-suite
Taco Bell — Guidelines deck — BrandSweets