# T-Mobile

> Generated by BrandSweets from the t-mobile-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Save on incredible benefits every month. Learn about unlimited plans, 5G internet & more.

**Sector:** telecom

**Domain:** t-mobile.com


Save on incredible benefits every month. Learn about unlimited plans, 5G internet & more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#141414` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Deep Pink | `#f6288f` | — | Secondary brand color. |
| `accent` | Bright Magenta | `#e20074` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#141414` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#141414`
- **secondary:** 50 `#faf0f5`, 100 `#f2d9e6`, 200 `#fba7d1`, 300 `#f971b5`, 400 `#f7409c`, 500 `#f6288f`, 600 `#d70970`, 700 `#b0075c`, 800 `#890647`, 900 `#5b0b33`, 950 `#3b0721`
- **accent:** 50 `#faeff5`, 100 `#f4d7e6`, 200 `#ffa3d3`, 300 `#ff6bb8`, 400 `#ff389f`, 500 `#ff0a89`, 600 `#e20074`, 700 `#b8005f`, 800 `#8f004a`, 900 `#5e0834`, 950 `#3d0522`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#141414`

## Typography

### Families

#### teleneo-variable `teleneo-variable`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `teleneo-variable, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** teleneo-variable (`teleneo-variable`)
- **body:** teleneo-variable (`teleneo-variable`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #141414 0%, #f6288f 100%)` — worst-case contrast white 3.74:1 AA-large, black 1.14:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #060606 0%, #a36379 100%)` — ink #ffffff; worst-case contrast white 4.55:1 AA, black 1.04:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1d1d1d 0%, #0b0b0b 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #242424 0%, #121212 100%)`; active `linear-gradient(180deg in oklch shorter hue, #161616 0%, #060606 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (52×52): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/3408e153-3723-496a-81e4-6e087eef15f6/logos/primary-86d1d485cb45da98.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); vector SVG (+16); 52×52 square ≤96 — app-icon shape (-28)

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/t-mobile-com/tokens.json
- Tokens (CSS): /b/t-mobile-com/brand.css
- This document: /b/t-mobile-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/t-mobile-com/mcp
- Agent integration guide: /agents.md